Right medium for right message: Is OOH evolving towards social connect?

In OOH News By N Jayalakshmi - July 27, 2021

At a time when brands are going all out to win back consumer trust and reinstate their standing in a more socially responsible context, OOH could well be the most appropriate medium to spread a community inclusive brand narrative. This also means redefining the medium in terms of its creativity and scope for engagement.

Kochi Metro salutes women staff with ramp walk in train

In Campaigns By M4G Bureau - March 10, 2021

Over 20 students from the JD Institute of Fashion Technology took part in the fashion show held in a running metro train organized by the Kochi Metro Rail Ltd (KMRL).

Kochi Metro Rail Limited to give ad rights on stations and trains

In OOH News By M4G Bureau - January 29, 2020

The tender was published, specifying that digital and static formats can be set up

Zero Degree adds new media options in its metro portfolio

In OOH News By Ria Banerjee - October 01, 2019

8 new metro stations have been awarded for the period of 5 years

Kochi Metro invites RFP to allot rights for different formats

In OOH News By M4G Bureau - June 28, 2019

The tender will be given for 5 years

OPPO & South Indian Bank bag semi-naming rights for Kochi Metro

In OOH News By Bhawana Anand - May 22, 2018

The promotional avenues include digital display inside stations and metro trains along with audio announcements inside the trains

Vijaya OOH Media bags Kochi Metro train branding rights

In OOH News By Bhawana Anand - March 20, 2018

Vijaya OOH Media will be offering train wrap branding, in-train branding, such as, with posters and stickers, as well as on LED screens inside trains. There are 18 digital screens inside each train on which the advertisements can be displayed

Bullseye Media surges ahead with Kochi Metro rights

In OOH News By Bhawana Anand - March 19, 2018

The OOH firm has emerged as one of the largest media owners in the Metro network media space, having acquired the rights on inside and outside station media on the Kochi Metro Rail Corporation Ltd (KMRCL) network

Asian Paints showcases ‘Ultima Protek’ in Kochi

In Campaigns By M4G Bureau - February 21, 2018

MOMS Outdoor Media Solutions has executed the 1-month campaign that is writ large on Kochi Metro Rail pillars, airport and places that see significant movement of target audience

Kochi Metro delays the opening of advertising tender due to some changes

In OOH News By M4G Bureau - November 22, 2017

The authority has reduced the total advertising area outside the stations along with adding a new clause in Semi-Naming rights option due to which opening of tender has been delayed