OPPO & South Indian Bank bag semi-naming rights for Kochi Metro

In a recent bid, Kochi Metro Rail Corporation allots the semi-naming rights for its three stations to two different national brands. OPPO Mobile has bagged the semi-naming rights for two stations i.e. MG Road and Edapally stations, whereas South Indian Bank has got rights for Kaloor station. Confirming the news to Media4Growth, Joseph Ciby, DGM (Procurement), Kochi Metro Rail Corporation said, “Kochi Metro is the first one to allot advertising rights directly to brands; we are providing engaging and lucrative advertising opportunities to advertisers”. For the rest of the stations, the semi-naming rights announcement will be done on May 28.

According to the deal, these brands will get the branding space inside and outside stations. In addition to static branding options, each station has 6 LCD screens placed inside the stations whereas 5 slots have been given to advertisers to play their promotional campaigns, which are yet to be installed. Besides this, the brands will be given a total 45 slots of 30 seconds each to be played on 9 LCD screens deployed inside the train. Interestingly, Kochi Metro is the first transit avenue to provide train announcements advertising opportunity to advertisers.

The authority, pegging big on non-fare revenue generation, has allotted the ticket branding rights to Bullseye Media. “This allows interactive and engaging advertising opportunities for brands on best quality of tickets, which travellers closely possess with them at least for some time”, added Joseph.

Elaborating on their future plans, the authority is planning to invest in building up the digital infrastructure for branding and promotions, shared Joseph.