Tuesday, June 18, 2019

Advertisement

Research

‘Successful brands allocated 13% of media budgets to OOH’
‘Successful brands allocated 13% of media budgets to OOH’

By M4G Bureau - February 23, 2018

WARC Data report show that the cost per thousand (CPM) for billboards is routinely below the all media average, which helps explain why successful campaigns within the low (up to $500k) and medium ($500k to $10m) budget bands are the ones that allocate the highest proportions towards OOH

OOH to grow 10% in 2018: Pitch Madison Report
OOH to grow 10% in 2018: Pitch Madison Report

By M4G Bureau - February 16, 2018

Retail, Consumer Services and Real Estate have been the top three consuming categories of OOH. However, Consumer Services (Hospital, Restaurant and Education) reduced spends by 8% and Real Estate spends too declined by 11%. The highest growth was recorded by the Telecom category at 29%

On-train ads trigger immediate purchase
On-train ads trigger immediate purchase

By M4G Bureau - February 15, 2018

New research reveals a quarter of rail commuters using mobiles to shop on the move

GroupM forecasts 13% growth in adex in 2018
GroupM forecasts 13% growth in adex in 2018

By M4G Bureau - February 14, 2018

OOH adex is expected to increase from an estimated Rs 2,842 in 2017 to Rs 3,389 in 2018, which will be a healthy 15% growth YoY

Connected technologies creating OOH avenues in smart cities
Connected technologies creating OOH avenues in smart cities

By M4G Bureau - January 24, 2018

For OOH media companies, the vital connections that matter are Machine-to-Machine (M2M) Connections, Machine-to-People (M2P) Connections & People-to-People (P2P) Connections, states a study released by OAAA

Integrated campaigns deliver best: AdReaction study
Integrated campaigns deliver best: AdReaction study

By M4G Bureau - January 19, 2018

Kantar Millward Brown’s 2018 AdReaction study states that ads on all channels benefit from integration – but TV and Facebook, and TV and outdoor, are combinations that work particularly well with each other

‘Outdoor outperforms print, TV in CY2017 the Down Under’
‘Outdoor outperforms print, TV in CY2017 the Down Under’

By M4G Bureau - January 18, 2018

The biggest winner from media agency bookings across SMI’s categories in 2017 was ‘Digital (unaligned to traditional media)’, which grew by 12.3%. Outdoor also climbed by 7.3%.

‘DOOH integral to media mix for movie promotions’
‘DOOH integral to media mix for movie promotions’

By M4G Bureau - January 12, 2018

Report cites that Universal Pictures’ famous movie ‘Despicable Me 2’ advertising campaign which reached more than 10 million customers through digital out-of-home, mobile interaction, personalisation, and social sharing marketing approaches

‘Global LED signage & display consumption scales estimated $56.5bn’
‘Global LED signage & display consumption scales estimated $56.5bn’

By M4G Bureau - January 05, 2018

Market research conducted by an international LED firm My Choice LED shows that among the LED applications in signage and display systems, outdoor and indoor signage is at the forefront of growth with its global value forecast from $30.9 billion in 2017 to $49.0 billion in 2022

‘India will be a Rs 1tn ad market by 2022; OOH Adex to grow 9.7% in 2018’
‘India will be a Rs 1tn ad market by 2022; OOH Adex to grow 9.7% in 2018’

By M4G Bureau - December 11, 2017

IPG Mediabrands MAGNA Adex Prediction 2018 report forecasts that 2017 estimated Adex growth rate of +11.5% earlier in June has been revised marginally downwards to +11.1%. In 2018; the ad spends are expected to grow +12.1%

Advertisement
Advertisement
Advertisement
Have You Say
Advertisement
Magazine Subscription