By M4G Bureau - December 04, 2020

The report says that despite the differential impact of Covid19 across India, consumers in rural parts look more confident of a rapid recovery in the economy

By M4G Bureau - December 03, 2020

According to the report, much of the losses should be regained next year and digital formats, currently comprising 60% of the medium’s activity, will continue growing next year and beyond

By M4G Bureau - December 02, 2020

Highlighting the aftermath of the pandemic, the report states that the Global ad market will take years to recover from COVID-19

By M4G Bureau - November 30, 2020

As per the report, billboard is still considered an effective medium for ad campaigns due to their widespread distribution; Decline of print and TV ads is driving vendors to invest in various technologies

By M4G Bureau - November 25, 2020

58% of respondents indicated that they are very likely to believe messaging in OOH advertisements, followed by TV (55%) and social media (44%)

By M4G Bureau - November 20, 2020

DOOH technologies will play a central role in quantifying advertisers’ return on investment as they are turning away from traditionally preferred channels such as cinema or OOH advertising, hit hard by Covid19

By Bhawana Anand - November 19, 2020

The latest report ‘Data 2030’ states that creativity and data will no longer consider as separate functions in the marketing world

By M4G Bureau - November 02, 2020

69% of adults says positive awareness of their surroundings has increased now that COVID-19 lockdown restrictions are gradually lifting

By M4G Bureau - October 28, 2020

The report states that digital technologies provide rich data and analytical insights that can be used for real-time OOH ad optimisation and agility

By M4G Bureau - October 20, 2020

The study identified eight meaningful shifts across APAC that can help brands close the expectation gap between consumer and brand, created due to the pandemic