Rapport Business Head Vinkoo Chakraborty to share insights on pDOOH in India Talks OOH conference

Technology is the harbinger of transformative change. The disruptions caused by the ongoing pandemic has seemingly accelerated the OOH industry’s efforts to embrace new technologies to build in greater efficiency and deliver superior brand experiences. Programmatic DOOH is one such area that has caught the imagination of OOH stakeholders. However, the jury is still out on how well pDOOH can deliver the goods.

Vinkoo Chakraborty, Business Head, Rapport will be sharing her insights on the theme ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’ in a panel discussion in the upcoming India Talks OOH conference, to be held at Sahara Star, Mumbai on March 8, 2022.

Vinkoo has two decades of work experience in media with major focus on new business development, management of large blue chip accounts, strategic planning, creating winning culture and passionate teams.

She is very passionate about technology and has brought in data and technology led industry first practices in the companies that she has worked with. She has pioneered and developed multiple suite of planning & buying tools.

Vinkoo maintains laser focus is on unlocking great value for clients, and growing her teams’ potential and expertise. She loves connecting with people and reads extensively on technology, futurology and economics.