OOH News
Aurangabad corporators demand immediate steps to root out illegal media
By M4G Bureau - December 23, 2017
Corporators attending the civic body’s Standing Committee meeting reportedly called for retendering the civic body’s owned advertising space in order to encourage and promote authorised media and thereby open up ad tax revenue flows to the civic body
Lucknow media owners get temporary relief with stay on media removal
By M4G Bureau - December 22, 2017
The media owners are still tentative about their business prospects as the matter will be evaluated by the concerned authorities and a final decision on media removal will come through in the coming days
MSRDC invites bid for hoarding structure in Mumbai
By M4G Bureau - December 21, 2017
This contract will be awarded for 5 years of duration and is being offered on as-is-where-is basis and as-is-where-as condition. The complete bidding process will be online (e-tendering) in two envelope system
DMRC awards co-branding rights at 14 stations to 5 firms
By M4G Bureau - December 20, 2017
Pioneer Publicity has bagged the rights at 6 stations, while Hindustan Publicity won the rights at 3 stations, Planet Advertising and Torque Communications at two station each and Oriental at one
ITW Consulting bags in-stadia ad rights for India, Aussie cricket tour of South Africa
By M4G Bureau - December 19, 2017
The company is permitted to re-sell and market the in-stadia advertising rights covering 3 Tests, 6 ODIs and 3 International T20s in the South Africa v/s India Series and 4 Tests in the South Africa vs. Australia Series
Lonavala municipal body gearing up to implement new ad policy
By M4G Bureau - December 18, 2017
Before ushering in the new ad norms, the civic body has deployed a team to remove all existing media in order to improve the aesthetic look of the city landscape; media owners with authorised media will be duly compensated
Pune OOH industry dismayed by official apathy, plans to challenge business unfriendly norms
By Amaan Kazmi - December 15, 2017
The Pune Outdoor Advertising Association (POAA) has decided to challenge Pune Municipal Corporation in court of law if the proposed new advertising policy is not in line with the media owners’ expectations
Nilgiris plans OOH campaign to promote Xmas offerings
By Bhawana Anand - December 15, 2017
The brand plans to utilise the OOH medium as one of the key channels to promote their festive promotion called 'Christmas isn’t Christmas without Nilgiris’, while changing its logo into Christmas colours
Century Group of Companies bags media rights in East Central Railway Zone
By Bhawana Anand - December 15, 2017
The contract provides for media rights across 3 states, 5 divisions (iDhanbad, Mughal Sarai, Danapur, Samastipur and Sonpur) covering 40-45 districts spread across entire Bihar and some parts of Jharkhand & UP
OOH will do really well in 2018 predicts Ashish Bhasin
By M4G Bureau - December 14, 2017
OOH is expected to leverage the opportunities that stem from infrastructure development that includes new airports, Metro networks, etc; however, the medium is contained by lack of standard audience measurement metrics which need to be developed
