OOH News
North Delhi MC appoints M. A. Rehman to lead advertisement div
By M4G Bureau - January 15, 2018
Rehman is an Additional Deputy Commissioner/JT.A&C. Prior to him, Ruchika Kaityal, IAS was handling the advertisement division of North Delhi MCD
Delhi civic bodies take strong action to check city defacement
By M4G Bureau - January 15, 2018
The minimum fee cost has been revised to 5,000 or the exact amount of clean up, whichever is found to be higher. The objective of the move is to effectively implement the Delhi Prevention of Defacement Act
Bangalore Metro enters fast lane, leg up for OOH
By M4G Bureau - January 12, 2018
The passenger traffic increase and addition of train trips augurs well for the OOH media firms that have taken up media rights on this network, as also the host of media solutions firms that are tapping into this space
SDMC invites bids for street furniture sites in central, south zones
The allotment will be done on monthly license fee basis for the maintenance and operation of a cluster of sites in the central and south zones of SDMC. The contract will be awarded for a period of 7 years
FEPE opens contest for annual awards, introduces Rising Star Award
By M4G Bureau - January 12, 2018
The Rising Star Award be awarded to someone aged 30 or under who has made an outstanding contribution to the OOH industry while directly employed in the OOH industry, working for a media owner, specialist or technology company
Mumbai outdoor policy on the anvil; MHOA working closely with BMC
By Bhawana Anand - January 11, 2018
The first draft of the policy is expected to be out by end-January; MHOA is also advocating the introduction of digital formats in the city, at least in select areas to begin with
Vodafone to hit the OOH streets soon with Cheeka and friends
By M4G Bureau - January 11, 2018
The outdoor campaign will talk about the vast network the brand has been built over the years; the outdoor campaign is expected to go live in about a fortnight featuring the Cheeka Army
RERA registered real estate brands gradually retracing OOH path
By M4G Bureau - January 10, 2018
The act, implemented in 2017 with aim of bringing about clarity and fair practices to protect the interests of buyers, had put several big and small real estate projects on the back-burner, resulting in a sharp drop in their OOH advertising too
Madurai police issues notice to ad firms to remove dysfunctional traffic light poles
By M4G Bureau - January 10, 2018
The traffic lights poles with blinkers stationed at the traffic intersections are meant to caution the commuters crossing the roads. It is reported that many of those lights are dysfunctional but the advertising continues
Santosh Padhi to lead Outdoor Lotus, Press Lotus Jury at ADFEST 2018
By M4G Bureau - January 09, 2018
ADFEST 2018 will be held during March 21-24 2018 at the Royal Cliff Hotels Group, Pattaya; Paddy will lead the jury in two categories where he has attained stellar achievements
