OOH News
Ideazfirst ties up with Xchange Leasing India Pvt Ltd for cab advertising
By Ria Banerjee - June 06, 2018
Ideazfirst Technologies Pvt Ltd, which is a subsidiary company of Ideazfirst Marketing Service catering to events and activations, has entered into a contract with Xchange Leasing India Pvt Ltd for brand advertising across sectors
Thyrocare Creator & MD Dr A Velumani to address OAC 2018
By M4G Bureau - June 06, 2018
Born to a landless farmer in a small village near Coimbatore in Tamil Nadu, Dr Velumani went on to establish Thyrocare, an industry leading business with a brand worth Rs 3,000 crore
DMRC promotes environment awareness among school kids
By M4G Bureau - June 06, 2018
The transit authority conducted a storytelling show inside the metro train to create awareness about the World Environment Day
Railways non-fare revenue earnings in FY17-18 short of target
By M4G Bureau - June 05, 2018
The key reason for the non-fare revenue shortfall may be attributed to the consolidated media packages failing to gain traction
‘Malpractice by site owner a blot on industry image’
By Bhawana Anand - June 05, 2018
Samsung and Posterscope found that the site displaying the brand’s advertising creative was not illuminated in the night hours for well over 10 days. Worse still, the media owner replaced the Samsung campaign creative with a political campaign twice in the period the Samsung campaign was meant to be displayed
Ocean Outdoor acquires Scotland’s Forrest Media
By Rajiv Raghunath - June 04, 2018
The deal expands Ocean’s national footprint and enhances its position as a leading large format DOOH operator in the UK, with an offering which will now include Edinburgh and Glasgow
SDMC Dy. Commissioner Prem Shankar Jha to address OAC 2018
By M4G Bureau - June 04, 2018
Prem Shankar Jha will be speaking on the theme of ‘How OOH can transform the urban landscape’ at the 14th Outdoor Advertising Convention (OAC) which will be organised at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai during July 27-28 this year
Ajanta Advertisers adds Bhubaneshwar Airport in media bouquet
By Bhawana Anand - June 04, 2018
The company will be handling the advertising rights for a period of 10 years
Ex-Posterscope Global President Annie Rickard plans own consultancy practice
By M4G Bureau - June 01, 2018
The consultancy practice will be focused on providing advice and guidance to the OOH sector in particular and the broader media industry
Media 24X7 wins ad rights at Khajuraho & Kullu Airports
By M4G Bureau - June 01, 2018
The company will be marketing the advertising media at both tourist-centric airports for a period of 10 years
