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OOH News

Vodafone initiates calling facilities for pilgrims
Vodafone initiates calling facilities for pilgrims

By VJ Media Bureau - July 15, 2013

The'Vodafone Mobile Trucks' are equipped with mobile phone charging points, recharge vouchers and free calling facilities for pilgrims undertaking the annual padayatra from Dehu to Pandharpur.

Tata Housing's Spanish spectacle at La Montana
Tata Housing's Spanish spectacle at La Montana

By VJ Media Bureau - July 15, 2013

Tata Housing's'Spain to Spain' initiative celebrates La Tomatina festival with matadors, bull fights, flamenco dancers and much more at its La Montana property at Pune.

Dance connect with 7UP
Dance connect with 7UP

By VJ Media Bureau - July 15, 2013

7 UP's new activation is all about connecting the brand with the magic of dance.

OAC 2013: Young Outdoorians get cracking at OAC 2013
OAC 2013: Young Outdoorians get cracking at OAC 2013

By VJ Media Bureau - July 09, 2013

As a new addition to the event this year, OAC 2013 conducted the 'Young Outdoorians' contest to call for fresh young ideas in the OOH creative space.

 Outdoor Advertising Awards '13: A battle of wits and creativity
Outdoor Advertising Awards '13: A battle of wits and creativity

By VJ Media Bureau - July 07, 2013

It was a night studded with glamour, humour and competitive bonhomie as creative honchos slugged it out vying for the much coveted Outdoor Advertising Awards (OAA) 2013.

Outdoor Advertising Awards '13: A battle of wits and creativity
Outdoor Advertising Awards '13: A battle of wits and creativity

By VJ Media Bureau - July 07, 2013

It was a night studded with glamour, humour and competitive bonhomie as creative honchos slugged it out vying for the much coveted Outdoor Advertising Awards (OAA) 2013.

OAC 2013: King F. Lai throws light on key growth factors of OOH
OAC 2013: King F. Lai throws light on key growth factors of OOH

By Nabamita Chatterjee - July 06, 2013

Consolidation, infrastructure, investment & digital OOH are the major areas which would help the specialist agencies in Asia to overcome the challenges and turn them into opportunities.

OAC 2013: Sam Balsara: Know your strength & weaknesses
OAC 2013: Sam Balsara: Know your strength & weaknesses

By Nabamita Chatterjee - July 06, 2013

Integrity, transparency & professionalism would ultimately help the specialist agencies to get rid of the traders' trademark in the industry.

OAC 2013: Activation will have its own role to play
OAC 2013: Activation will have its own role to play

By VJ Media Bureau - July 06, 2013

Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.

 OAC 2013: Times OOH launches'Vade Mecum' handbook
OAC 2013: Times OOH launches'Vade Mecum' handbook

By VJ Media Bureau - July 06, 2013

The handbook'Vade Mecum' for out-of-home highlights various examples of innovation adding an extra edge to your business.

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