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OOH News

LIC opens OOH advertising bid
LIC opens OOH advertising bid

By VJ Media Bureau - April 16, 2014

The brand ropes in five OOH agencies to handle their Outdoor duties state-wise .

Dentsu Aegis launches experiential marketing agency
Dentsu Aegis launches experiential marketing agency

By VJ Media Bureau - April 15, 2014

The new experiential marketing agency 'psLive' will announce country-wise and market-wise roll-out plans shortly, beginning with India.

Nissan on racing awareness drive
Nissan on racing awareness drive

By VJ Media Bureau - April 14, 2014

The brand utilizes on-ground medium to attract participants for the Nissan PlayStation GT Academy.

Lotus Greens on voting drive
Lotus Greens on voting drive

By VJ Media Bureau - April 11, 2014

The outdoor campaign creates awareness by urging people to act as enlightened responsible voters.

Digital media drives political advertising to record high
Digital media drives political advertising to record high

By Viveat Susan Pinto, Business Standard, Mumbai - April 10, 2014

Political parties have spent around 15% of their advertising budgets for elections on the online medium

A new Khiladi creates Darr on OOH!
A new Khiladi creates Darr on OOH!

By Bhawana Anand - April 09, 2014

The campaign matches the adrenaline pumping effect of the show through some death-defying stunts created on the OOH platform.

Samaya Channel goes live on OOH
Samaya Channel goes live on OOH

By VJ Media Bureau - April 09, 2014

Street Talk makes Samaya News Channel visible in Karnataka in an extensive manner.

Laqshya Media Group unit extends Dubai BQS contract
Laqshya Media Group unit extends Dubai BQS contract

By VJ Media Bureau - April 09, 2014

The company is planning to install vending machines at bus shelters for additional advertising space.

In & Out Mediatechs acquires FOBs
In & Out Mediatechs acquires FOBs

By VJ Media Bureau - April 07, 2014

Out of 15 players, In & Out Mediatechs won the rights for the FOBs in Lucknow.

Tata Docomo comes a full circle in Orissa
Tata Docomo comes a full circle in Orissa

By Bhawana Anand - April 05, 2014

TATA Docomo innovates on OOH to establish the product proposition as well as create differentiation in the market.

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