Tuesday, June 25, 2019

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OOH News

 OOH: The reminder media under review
OOH: The reminder media under review

By Nabamita Chatterjee - March 23, 2013

Out-of-home industry expects to leverage exponential growth in 2013-14. Here lies a comparative account on the sector to understand the opportunities and loop holes which needs to be fulfilled this year.

Snow City promotes through a road show
Snow City promotes through a road show

By Nameeta Renchi - March 21, 2013

CashurDrive executed a road show to promote Snow City, by using 100 Easy Cabs in Bangalore.

Danone B'lue box reaches colleges & corporate parks
Danone B'lue box reaches colleges & corporate parks

By Bhawana Anand - March 19, 2013

The activity was mainly targeted at youth and was piloted at National College in Mumbai recently.

Uninor goes innovative with
Uninor goes innovative with"Jodi Zabardast”

By Nabamita Chatterjee - March 19, 2013

Executed by Storyboard Brandcom, Uninor created a buzz in the outdoor market of Patna for their new service plan which surely grabbed the attention of its TG.

Star Plus and DDB MudraMax initiate door knock programs
Star Plus and DDB MudraMax initiate door knock programs

By Bhawana Anand - March 18, 2013

The activity was live for 15 days, which saw the participation of around 152 women per society.

Transit Media is on growth: FICCI-KPMG report
Transit Media is on growth: FICCI-KPMG report

By VJ Media Bureau - March 14, 2013

The Indian M&E industry grew from INR 728 billion in 2011 to INR 820 billion in 2012, registering an overall growth of 12.6 percent.

 RC&M ventures into Rural Bangladesh, initiates campaign for M&M
RC&M ventures into Rural Bangladesh, initiates campaign for M&M

By VJ Media Bureau - March 14, 2013

The agency carried out the first leg of the campaign'Mileage ka Master' for Mahindra & Mahindra, reaching about 65 villages of Bangladesh to over 5000 farmers & non-farmers.

New Décor Possibilities brought alive by HP Sign & Display Technology
New Décor Possibilities brought alive by HP Sign & Display Technology

By VJ Media Bureau - March 11, 2013

With home owners and organizations becoming more environmental conscious, HP foresees increasing demand for the environment-friendly digital printing.

DDB crowned Creative Network of the Year 2012
DDB crowned Creative Network of the Year 2012

By VJ Media Bureau - March 07, 2013

The win comes hot on the heels of DDB's strong performance at the Regional Agency of the Year Awards, which took place in December last year.

Prakash Arts bags'Bangalore Cantonment' tender
Prakash Arts bags'Bangalore Cantonment' tender

By VJ Media Bureau - March 06, 2013

The media owner will have an approximate space of 40,000 sq. ft as display area

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