OOH News
‘Transparency, automation will drive OOH growth in Malaysia’
By M4G Bureau - January 25, 2019
59 billboard owners deliberate upon the ways to grow the OOH business
DTC invites bids for bus wrap rights
By M4G Bureau - January 25, 2019
The rights will be awarded on 1,157 buses linked to 10 depots
Pioneer Publicity bags co-branding rights at 6 DMRC stations
By M4G Bureau - January 24, 2019
Jagran Engage, Explomedia, Media 24x7, and Ayan Media have also won the rights at select DMRC stations
L&K Saatchi & Saatchi to handle global communications mandate of Rotimatic
By M4G Bureau - January 23, 2019
The brand from Zimplistic has unveiled its digital promotion titled ‘togetherness and rotis’ that will be complemented by outdoor, television, print and digital media campaign
Sapphire Media Services adorns new identity
By Bhawana Anand - January 23, 2019
The new logo reflects the broadening horizons of their business
OOH not quite there on NMRC Aqua Line
By Bhawana Anand - January 22, 2019
OOH firms lukewarm to media opportunities on this soon-to-be-operational Metro network
Havas Group India hires Mayur Hola as NCD
By M4G Bureau - January 21, 2019
Hola replaces Nima Namchu, who moved on from the agency in November last year
Taproot Dentsu bags advertising mandate for Big FM
By M4G Bureau - January 21, 2019
The mandate entails strategic positioning, product reach, frequency and re-packaging the channel as a whole.
Display Metrics India unveils OOH metrics development roadmap
By Rajiv Raghunath - January 18, 2019
Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA
John Ellery to chair FEPE awards panel
By M4G Bureau - January 18, 2019
Katrin Robertson from blowUP Media, Charmaine Moldrich, CEO of Australia’s Outdoor Media Association are on the panel
