OOH News
Havas Creative appoints Ravinder Siwach as National CD
By M4G Bureau - June 26, 2019
In his new role, Siwach will lead the creative team and drive the next phase of growth for multiple brands under Havas Creative
Bengaluru large format media owners stepping up efforts to put business back on the rails
By Ria Banerjee - June 26, 2019
Media owners believe they already have deemed permission for displaying advertisement on hoardings unless the new advertisement bylaws ‘Outdoor Signage and Public Messaging Bylaws 2018’ replaces the advertisement bylaws of 2006
Dalmia Cement to use freight trains for brand promotion
By M4G Bureau - June 26, 2019
Total 5 trains have been taken on long-term basis for exclusive branding
Parks are for playing, not parking, says Uber campaign
By M4G Bureau - June 26, 2019
The brand’s on-ground campaign will see cricket nets being installed at top metro cities to promote the sport and create awareness around sustainable urban planning
Vyoma Media takes up sponsorship of The Quintessential OOH Quiz at OAC 2019
By M4G Bureau - June 25, 2019
The Quiz contest will have the participation of over 400 OOH industry professionals
APIS India awards media mandate to dentsu X
By M4G Bureau - June 24, 2019
We are very happy to announce our association with dentsu X, says Pankaj Mishra, CEO, APIS
KAIA Thiruvananthapuram distt committee paves way for authorisation of hoardings
By M4G Bureau - June 24, 2019
The media operators are required to submit their applications for due authorisation of their respective hoardings not later than June 30
Printers in Mumbai hopeful despite DOOH
By Pray Jani - June 21, 2019
Even if DOOH replaces static media in Mumbai, there will be enough scope for digital wide format printing, say printers
White Rivers Media wins O-Line-O’s marketing mandate
By M4G Bureau - June 20, 2019
The agency will be marketing the brand via aggressive programmatic digital campaigns, along with other media including OOH
Are there no takers for public utilities?
By Bhawana Anand - June 20, 2019
Even as Smart City projects come up focusing on public conveniences; these utilities are yet to find a strong foothold as advertising formats in brands’ budget and mindset
