Tuesday, June 25, 2019

Advertisement
Home » OOH News » L&K Saatchi & Saatchi to handle global communications mandate of Rotimatic
L&K Saatchi & Saatchi to handle global communications mandate of Rotimatic

By M4G Bureau - January 23, 2019

The brand from Zimplistic has unveiled its digital promotion titled ‘togetherness and rotis’ that will be complemented by outdoor, television, print and digital media campaign

Singapore-based company Zimplistic is stepping up the global branding of its innovative Rotimatic, an automated flatbread maker, in the effort to build awareness and relevance of the product offering and make it a household name for the Indian diaspora across the world. The campaign’s tagline ‘togetherness and rotis’ evokes nostalgia among the Indian diaspora. L&K Saatchi & Saatchi has won the global communications mandate of Rotimatic. The brand’s integrated campaign would tap different platforms for different markets and would span the mediums of outdoor, television, print and digital.

The brand’s ad film has already been rolled out, targeting expat Indians. Given the changing lifestyles in Indian cities, Zimplistic could also be targeting the Indian households sooner than later.

Advertisement

Comments

Advertisement
Advertisement
Have You Say
Advertisement
Magazine Subscription