Dabur Odonil makes its fragrance felt at Pandal
By Ria Banerjee - October 09, 2019
The brand created a fragrance zone to promote brand visibility and real time experience
This Durga Puja, Dabur Odonil makes its presence felt with an attractive pathway designed to create fresh ambiance filled with fragrance variants for the pandal hoppers and commuters. The arch-shaped walk-way was installed at the entrance of the Durga Puja pandal at 66 Pally in South Kolkata. This walkway dispersed different fragrances tucked in the pockets inside the fragrance zone. As the crowd proceeds towards the Durga Puja pandal, a melange of fragrance filled the air with freshness and elevates the mood.
According to 66 Pally Puja organisers, who did not wish to be quoted, feels that the Dabur Odonil fragrance zone was a unique initiative that maintained the pandal always fresh and in fact became effective during the increase of the crowd giving a relief from suffocation and humidity.
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