Dollar Industries adorns new ‘Wear the Change’ brand identity

In OOH News By Ria Banerjee - May 29, 2020

The company unveils the new logo ‘Wear the Change’- #DollarBadalGaya through a digital event in the presence of its brand ambassador Akshay Kumar

‘Amphan’ sends West Bengal, Odisha OOH into a tailspin

In OOH News By Ria Banerjee - May 26, 2020

Physical damage to the outdoor advertising assets have compounded the business losses caused by the pandemic situation

KMC to look into West Bengal Outdoor Advertising Association plea for fee & tax waivers

In OOH News By Ria Banerjee - April 28, 2020

The association is also approaching building owners with plea for non-payment of rent in the crisis period

Canon India strengthens its foothold in West Bengal with new installation

In OOH Solutions By M4G Bureau - February 20, 2020

The flagship machine imagePRESS C8000VP is installed at Mantra Designers and Printers in Kolkata

“We need to have progressive regulations for DOOH”

In Viewpoints By Ria Banerjee - January 28, 2020

Jahan Mehta, Director, Selvel Advertising, shares his take on DOOH in India

Kolkata Metro Rail passes tender for train branding

In OOH News By M4G Bureau - January 14, 2020

The metro rail authority offer advertising on the outside and inside of 4 metro rails

Enkon OOH launches pDOOH network in metro cities

In Digital OOH By Ria Banerjee - January 13, 2020

Around 600 programmatic digital out of home screens are seen to be playing daily in approx. 200 cafes, 100 fine dining restaurants and lounge bars across Delhi, Mumbai, Pune, Bangalore & Kolkata

AtoZ’s NY party call-out with cab-top media

In Campaigns By Pray Jani - January 09, 2020

In association with TaxiTop Media, the event organiser was able to generate enough interest and sell 80 tickets over a span of just two weeks with just this medium

Locad strengthens pDOOH in West Bengal market

In Digital OOH By Bhawana Anand - January 03, 2020

The programmatic DOOH network of more than 650 screens offer 80000+ unique eyeballs weekly

Moustache Jeans creates wide presence with audience as centre of attraction

In Digital OOH By Ria Banerjee - December 19, 2019

Moustache Jeans displays localites greetings on multiple OOH formats to surprise city spectators for Wish Big Carnival initiated by Selvel NEXT-IN