Thursday, July 18, 2019

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Digital OOH

Piccadilly lighting up The Planets
Piccadilly lighting up The Planets

By M4G Bureau - April 30, 2019

Dramatic sequences featuring Neptune, Mars and Jupiter will appear on the huge Piccadilly Circus advertising screen

Broadsign inks pact to acquire Ayuda Media Systems
Broadsign inks pact to acquire Ayuda Media Systems

By Rajiv Raghunath - April 24, 2019

The combined entity will offer a unified OOH media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners

PlayAds to operate 600 digital LED formats by September
PlayAds to operate 600 digital LED formats by September

By Ria Banerjee - April 19, 2019

The Cochin-based OOH firm is set to operate digital LED screens of 24 x14ft size in 15 locations across roadways and railways

Showers trigger ‘The Sea Is The Sky’ campaign in UK cities
Showers trigger ‘The Sea Is The Sky’ campaign in UK cities

By Rajiv Raghunath - April 17, 2019

‘The Sea Is The Sky’ was an Ocean digital creative competition winner

Skyrams adds LED digital formats in Coimbatore and Chennai
Skyrams adds LED digital formats in Coimbatore and Chennai

By M4G Bureau - April 17, 2019

The LED screens are of the latest P6 modules which are 4G enabled and can be remotely controlled for data upload

DS Automobiles sponsors Ocean Formula E broadcast coverage
DS Automobiles sponsors Ocean Formula E broadcast coverage

By M4G Bureau - April 15, 2019

This is the first time Ocean has been integrated in an all-screen broadcast sponsorship deal

Times Square to get a facelift this summer
Times Square to get a facelift this summer

By M4G Bureau - April 12, 2019

Fast-growing out-of-home media company New Tradition bags exclusive licensing rights to One Times Square’s new 350-Foot-Tall Digital Ad Display

PMK wears campaign message on its sleeve, literally!
PMK wears campaign message on its sleeve, literally!

By M4G Bureau - March 27, 2019

Executed by BCC Marcom, the 3-D Holographic technology amplifies the election pitch of Pattali Makkal Katchi (PMK) party

Vivo’s IPL blitz: #PerfectFan contest on TagTalk
Vivo’s IPL blitz: #PerfectFan contest on TagTalk

By M4G Bureau - March 26, 2019

The real time contest launched across 200 locations enables fans to share their selfies real-time on TagTalk with location based live social media integration

Daktronics to launch LED street furniture solution
Daktronics to launch LED street furniture solution

By M4G Bureau - March 25, 2019

The LED display will have balance sun-cutting brightness with low power consumption

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