Sunday, January 19, 2020

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Digital OOH

M&E sector share of GDP must increase to 2%: Sudhanshu Vats
M&E sector share of GDP must increase to 2%: Sudhanshu Vats

By M4G Bureau - November 15, 2019

Growth has to be more widely distributed within the value chain, he said in his address at the CII Big Picture Summit

Backlite Media signs AED1 billion deal with RTA to augment Dubai’s OOH landscape
Backlite Media signs AED1 billion deal with RTA to augment Dubai’s OOH landscape

By M4G Bureau - November 12, 2019

The landmark contract will see BackLite deliver new world-class designs across 26 locations – with a state-of-the-art digital offering across at least 7 of their high profile sites

‘Data & technology key to OOH growth'
‘Data & technology key to OOH growth'

By Bhawana Anand - November 07, 2019

Rachana Lokhande, Co-CEO, Kinetic Worldwide, Gulab Patil, Founder & CEO, Lemma and Anand Chakravarthy, Managing Director, Essence hold forth on how technologies will unlock OOH’s latent potentials

Moving Walls partners Nigeria’s ICL to launch location intelligence platform in the region
Moving Walls partners Nigeria’s ICL to launch location intelligence platform in the region

By Rajiv Raghunath - November 05, 2019

AI-powered Moving Audiences ingests location data from several sources - social, traffic, smartphone movement, and proprietary IoT sensors to deliver a powerful planning and buying solution for offline media

Broadsign, AdQuick partner to facilitate hyper-targeted DOOH campaigns
Broadsign, AdQuick partner to facilitate hyper-targeted DOOH campaigns

By Rajiv Raghunath - October 24, 2019

New integration expands AdQuick’s campaign effectiveness model to more than 46,000 additional programmatically-enabled digital screens

Smart Asia India 2019 brings Taiwan DOOH solutions to India
Smart Asia India 2019 brings Taiwan DOOH solutions to India

By Pray Jani - October 24, 2019

The Smart Asia exhibition 2019, brought various Taiwan based players offering unique DOOH solutions for the developing Indian Digital Display market

‘Media, creative businesses need to collaborate much more’
‘Media, creative businesses need to collaborate much more’

By Rajiv Raghunath - October 21, 2019

Speed is the name of the game for DOOH, says John Osborn, CEO, OMD USA

BackLite Media to operate 200 screens at The Galleria in Abu Dhabi
BackLite Media to operate 200 screens at The Galleria in Abu Dhabi

By Rajiv Raghunath - October 18, 2019

BackLite Media signs 10-year partnership with Gulf Related, the developers of The Galleria Al Maryah Island, a luxury retail and dining destination in Abu Dhabi

DOOH will grow as brands opt for omni-channel marketing: Barry Frey
DOOH will grow as brands opt for omni-channel marketing: Barry Frey

By Rajiv Raghunath - October 18, 2019

Also, programmatic OOH buying is gaining momentum, he says

LOCAD’S new ScreenOOH captures DOOH market
LOCAD’S new ScreenOOH captures DOOH market

By Bhawana Anand - October 17, 2019

The network offers 3000+ DOOH screens from 15 cities having 1.5 million audiences and 500k daily impressions

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