Friday, November 22, 2019

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Digital OOH

Digital OOH takes off at Patna Airport
Digital OOH takes off at Patna Airport

By Bhawana Anand - September 25, 2019

Century Group of Companies, which handles media rights for this airport, plans to take the digital expansion to other airports managed by them

Railway Board Chairman inaugurates DOOH signages at New Delhi Rly Stn
Railway Board Chairman inaugurates DOOH signages at New Delhi Rly Stn

By M4G Bureau - September 17, 2019

Srishti Communications has put up 132 DOOH media assets at the station

Ocean Outdoor acquires Visual Art Media as it expands European digital platform
Ocean Outdoor acquires Visual Art Media as it expands European digital platform

By M4G Bureau - September 17, 2019

Transaction takes Ocean into Nordic countries and Germany

oOh! turning NZ bqs into immersive mini sports arenas
oOh! turning NZ bqs into immersive mini sports arenas

By Rajiv Raghunath - September 13, 2019

To promote Sky Sport’s streaming services, the large-scale special build campaign will see nine bus shelters taken over with a complete panorama wrap and custom seat installations

HP Inc. leverages retail stores with programmatic DOOH campaign
HP Inc. leverages retail stores with programmatic DOOH campaign

By M4G Bureau - September 13, 2019

The brand demonstrates wireless printing feature through the video messaging in Indonesia

Solus Ad Solutions selects Edge1 Outdoor Media Management Software
Solus Ad Solutions selects Edge1 Outdoor Media Management Software

By M4G Bureau - September 10, 2019

Using the platform, Solus Ad Solutions will be able to integrate its OOH business processes from landlord management to sales, media planning, buying, campaign management, media monitoring, etc.

Shenzhen Leyard seizing market opportunities in DOOH components’ supply
Shenzhen Leyard seizing market opportunities in DOOH components’ supply

By Pray Jani - September 09, 2019

This approach helps keep the costs low

oOh! launches Smart Reach connecting advertisers with 25% more buyer audience
oOh! launches Smart Reach connecting advertisers with 25% more buyer audience

By Rajiv Raghunath - September 06, 2019

Smart Reach ensures brands are targeting the right audience and provides access to more than 500 specific audience segments based on buyergraphics, demographics, psychographics and consumer behaviours

DPAA’s 2019 Video Everywhere Summit in New York on Oct 15
DPAA’s 2019 Video Everywhere Summit in New York on Oct 15

By Rajiv Raghunath - September 05, 2019

Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others

Nature’s Basket Mumbai outlets become DOOH hubs
Nature’s Basket Mumbai outlets become DOOH hubs

By Pray Jani - September 03, 2019

DigiAlly’s LED screens at the Mumbai outlets of Nature’s Basket draw interest of brands like VLCC to run campaigns

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