Wednesday, March 20, 2019

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Digital OOH

US’ MediaMath, Place Exchange join hands for OOH programmatic omnichannel campaigns
US’ MediaMath, Place Exchange join hands for OOH programmatic omnichannel campaigns

By M4G Bureau - January 08, 2019

Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels

Samsung installs LED signage at new Istanbul airport
Samsung installs LED signage at new Istanbul airport

By M4G Bureau - December 19, 2018

The new Turkish airport, which was recently opened, is set to become the world’s largest one

Vyoma Media wins DOOH mandate for TVS XL100
Vyoma Media wins DOOH mandate for TVS XL100

By M4G Bureau - December 18, 2018

The campaign will be launched across Karnataka, Bihar and Uttar Pradesh

Nissan brings virtual cricket to Kolkata ahead of World Cup 2019
Nissan brings virtual cricket to Kolkata ahead of World Cup 2019

By Ria Banerjee - December 17, 2018

The campaign had VR activation at South City mall in the city and marks a first for the Eastern market in technology-enabled promotional activity

‘Samsung Within’ stories go big on digital  OOH
‘Samsung Within’ stories go big on digital OOH

By M4G Bureau - December 14, 2018

Times Square visitors get a taste of the interactive digital campaign around the brand philosophy of ‘Do What You Can’t’

Outdoor Network launches South Africa’s largest digital billboard
Outdoor Network launches South Africa’s largest digital billboard

By M4G Bureau - December 13, 2018

The 2-sided billboard is expected to deliver 3.3 million impacts every month

Orienta Cine Advertising to market Landmark signages
Orienta Cine Advertising to market Landmark signages

By M4G Bureau - December 13, 2018

The iconic Landmark signages have been put up by HS Ad India at Ambience Mall in both Gurugram and Vasant Kunj, Delhi

LG Electronics launches iconic signage at Ambience Mall, Delhi
LG Electronics launches iconic signage at Ambience Mall, Delhi

By M4G Bureau - December 12, 2018

Along with presenting top-notch 4K content, the signage can be used for creating immersive AR experiences

Samsung sees digital opportunities in Tier I & II airports
Samsung sees digital opportunities in Tier I & II airports

By Bhawana Anand - December 11, 2018

The global major to actively look at Tier I & II airports across the country to deploy its digital display products

Wonderbra returns to UK OOH with “Hello Me!”
Wonderbra returns to UK OOH with “Hello Me!”

By M4G Bureau - December 03, 2018

Exclusive posters through Ocean revisit the most iconic billboard of all time with timely new message

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