Digital OOH
Ocean Outdoor reopens ad fund to combat climate change, the biodiversity crisis & marine pollution
By M4G Bureau - November 23, 2023
Under the Drops in the Ocean programme, 2% of the Group’s annual reported UK revenue goes to environmental charities in the form of advertising value across the company’s extensive digital screen network in 16 cities.
COLES 360 supercharges retail screens through Broadsign
By Rajiv Raghunath - November 22, 2023
Over the coming months, Coles will migrate approximately 600 panels onto the Broadsign platform
‘Go beyond conventional ads to get the ‘heads-down’ generation’
By M4G Bureau - November 17, 2023
Gautam Bhirani, Founder and CEO of Tagtalk.ai, believes that the role of content and engagement in out-of-home and digital display media has evolved dramatically to cater to a demographic deeply immersed in digital devices. So brands need to acknowledge this and accordingly strategise their communication.
JOLT set to charge up UK EV DOOH market
By Rajiv Raghunath - November 15, 2023
Opportunity for advertisers to reach both roadside and EV charging audiences at scale, says the company
Zero Degree unveils large DOOH LED media in Kochi
By M4G Bureau - November 06, 2023
The 15.24m x 6.096m state-of-the-art LED display is arguably the largest DOOH screen in Kerala
DOOH establishes emotional connection with audiences: Fernando Vizcaino
By M4G Bureau - November 03, 2023
Fernando Vizcaíno, Global General Manager, Worldcom OOH spoke in VIII Digital Out Of Home Forum, organised in Spain
Pikasso Jordan teaming up with Carrefour to launch Supermarket 2m2 Network
By Rajiv Raghunath - November 02, 2023
Aseel Qtaish, Country MarCom Manager and Communication & Marketing - Carrefour Jordan says, “The Supermarket 2m2 Network Carrefour is a powerful platform that will enable brands to connect with our shoppers in a dynamic and engaging manner, right at the doorstep of our stores.”
ChargeEuropa, Santander join forces to advance electric vehicle infrastructure in Poland
By Rajiv Raghunath - October 26, 2023
With nearly 1,000 chargers in our pipeline, we can now accelerate deployment, says Matt Tymowski, CEO of ChargeEuropa
Pikasso integrates with LMX programmatic SSP
By M4G Bureau - October 20, 2023
Integrating our DOOH screens with LMX opens up a realm of opportunities for the Asian market to connect with audiences of the MENA & West Africa Regions, says Francesca Vincenti, Head of Programmatic & Innovation, Pikasso
DOOH Platform MASTRUM launches 1st phase on 34,000 screens across Japan
By Rajiv Raghunath - October 12, 2023
MASTRUM, powered by Moving Walls, is a white-labeled, customised DSP/SSP platform tailored to the Japanese OOH advertising market
