“We went beyond conventional DOOH methods and introduced a colossal sculpture in the heart of the Arabian Sea, creating a buzz that rippled through the city,” says Posterscope India MD Imtiyaz Vilatra
Warner Brothers, a powerhouse in the entertainment industry, made waves in Mumbai with its latest campaign, "Aquaman and the Lost Kingdom." To create intrigue and capture the imagination of moviegoers for the upcoming film, the campaign took to the seas.
Executed and conceptualised by Posterscope, the OOH specialist agency of dentsu India, the campaign featured a life-like 3D cutout displayed on an LED barge at Juhu Beach in Mumbai. This eye-catching installation showcased the power of Aquaman on the seas, capturing the essence of the film in a visually stunning manner. Mumbai being a hub of culture and entertainment served as the perfect canvas for this activity. Spanning across 10 days the campaign ensured sustained visibility, building anticipation for the movie release.
Imtiyaz Vilatra, Managing Director, Posterscope India added, "Turning Aquaman and the Lost Kingdom promotion into an awe-inspiring spectacle was our mission. We went beyond conventional DOOH methods and introduced a colossal sculpture in the heart of the Arabian Sea, creating a buzz that rippled through the city. Our innovative approach extended to utilizing barge DOOH media creatively, transforming Aquaman into a roadblock sensation that captured everyone's imagination. This campaign wasn't just about advertising; it was an innovative marvel designed to disrupt the mundane and elevate the audience's experience. The trust vested in us by our client only fueled our determination to craft an experience that redefined OOH and DOOH advertising innovation."
