Wednesday, January 22, 2020

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Campaigns

Maruti S-Cross - Crossing over Traditional OOH
Maruti S-Cross - Crossing over Traditional OOH

By Satarupa Chakraborty - November 03, 2015

The Maruti S-Cross outdoor campaign was launched alongside other mediums as part of the 360 degree plan as opposed to traditional OOH plan, where outdoor follows other mediums.

Indigo Nation goes outdoor across 5 towns in UP
Indigo Nation goes outdoor across 5 towns in UP

By Satarupa Chakraborty - November 02, 2015

Indigo Nation selected five towns including Lucknow, Kanpur, Sriganganagar and Amravati for this outdoor campaign.

Mother Dairy claims purity through Delhi Metro
Mother Dairy claims purity through Delhi Metro

By Satarupa Chakraborty - November 02, 2015

They have chosen Line III (Blue Line) which is from Dwarka to Noida/Vaishali because of its longest and busiest route covering 51 stations and 15 lakh commuters per day.

'Asbah' relies heavily on OOH
'Asbah' relies heavily on OOH

By Nabamita Chatterjee - October 28, 2015

The brand with a wide range of staple food products is strategically running the campaign on major arterial roads across the city for recurring exposure and brand recall.

Vodafone Bazaar connects with masses for economic deals
Vodafone Bazaar connects with masses for economic deals

By Satarupa Chakraborty - October 27, 2015

Vodafone's new campaign reaches out to its existing and prospective pre-paid base, targeting the lower echelon of Delhi population by engaging them in activities and household rewards. Named as Vodafone Bazaar, the campaign also acknowledged to support the brand's existing customer base belonging to lower income group.

The Fevicol Room grabs attention with its sticky activity
The Fevicol Room grabs attention with its sticky activity

By Nabamita Chatterjee - September 30, 2015

Fevicol reiterates its brand proposition of being the ultimate adhesive in an off-the-wall manner at the pandal of Lalbaugcha Raja, Mumbai.

Times Card creates a buzz through Mumbai Metro
Times Card creates a buzz through Mumbai Metro

By Satarupa Chakraborty - September 28, 2015

Times Card's"Do more of what you love” campaign is gaining eyeballs of 3 lakh customers travelling via Mumbai Metro on a daily basis

Star Cement goes big in the outdoors for Durga Puja
Star Cement goes big in the outdoors for Durga Puja

By Nabamita Chatterjee - September 22, 2015

Creating the world's largest Durga Idol is an idea conceptualised by Star Cement to meet the objective in an innovative way. They wanted to do something that would bring Kolkata and West Bengal in the global spotlight

UNIBIC tempts passersby through its attractive outdoor campaign
UNIBIC tempts passersby through its attractive outdoor campaign

By Satarupa Chakraborty - September 22, 2015

The media mix included bus shelters as well as hoardings covering about 80 touch points across Banaglore.

Cougar Motorsport takes the OOH route to promote RFC India
Cougar Motorsport takes the OOH route to promote RFC India

By Satarupa Chakraborty - September 21, 2015

The mobile vans were bunched together and parked on the outskirts of the various towns and at the event venue.

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