Dr Fixit launches'DOST' activation for contractors
By Bhawana Anand - January 31, 2015
This unique initiative is to educate contractors about the four-step procedure to create leakfree homes
DDB MudraMax-Experiential holds wedding-gift activation for Tupperware
By Bhawana Anand - January 28, 2015
An on-ground activation was implemented at various malls across major cities of India including Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata.
Bharat Matrimony promotes its mobile app through OOH
By Bhawana Anand - January 21, 2015
Various outdoor inventories such as metro platforms property, metro pillar wrap units and BQS were used to create a complete brand story and act as a continuous reminder to the customers' at the exclusive locations.
Dot on time - Soch goes outdoor to drive end-of-season sale
By Jubilee Cardozo - January 20, 2015
Based out of Bengaluru, Soch has 50 stores across India in Bengaluru, Mysore, Mangalore, Hubli, Chennai, Coimbatore, Cochin, Hyderabad, Mumbai, Thane, Pune and Bhopal.
Mr. M goes larger than life at Cyber Hub-Gurgaon
By Bhawana Anand - January 16, 2015
DDB MudraMax-Outdoor created a 25 ft. tall replica of Mr. M and installed it in Cyber Hub, one of the major corporate hubs in Delhi NCR. Its location helped Shine.com in grabbing attention of the corporate audience there.
Wildcraft ropes in Milestone Brandcom to handle OOH media mandate
By Bhawana Anand - January 14, 2015
Milestone also planned and executed Wildcraft's very first OOH campaign aptly titled'Come Alive', which showcases a selection of their gear against beautiful outdoor landscapes.
Fastrack goes bold with'Sorry for what?' campaign
By Jubilee Cardozo - January 08, 2015
After creating a furor in the market with its bold outdoor campaigns like \'Just Be\', \'Dump Them','Move On\', \'Livein\', \'Keep Trippin\', \'Closet\' and \'Mature is In\', Fastrack has launched yet another captivating OOH campaign - 'sorry for what'.
Urzza makes an energetic presence on Kolkata's OOH landscape
By Nabamita Chatterjee - January 07, 2015
Enkon executed the campaign, covering key locations like Salt Lake Karunamayee, Chingrihata, Shyambazar, Aliopre, Sector V Technopolis, Hazra, Golpark, Esplanade, South City, Ultadanga, Park Circus