Vodafone Bazaar connects with masses for economic deals
By Satarupa Chakraborty - October 27, 2015
Vodafone's new campaign reaches out to its existing and prospective pre-paid base, targeting the lower echelon of Delhi population by engaging them in activities and household rewards. Named as Vodafone Bazaar, the campaign also acknowledged to support the brand's existing customer base belonging to lower income group.
The Fevicol Room grabs attention with its sticky activity
By Nabamita Chatterjee - September 30, 2015
Fevicol reiterates its brand proposition of being the ultimate adhesive in an off-the-wall manner at the pandal of Lalbaugcha Raja, Mumbai.
Star Cement goes big in the outdoors for Durga Puja
By Nabamita Chatterjee - September 22, 2015
Creating the world's largest Durga Idol is an idea conceptualised by Star Cement to meet the objective in an innovative way. They wanted to do something that would bring Kolkata and West Bengal in the global spotlight
UNIBIC tempts passersby through its attractive outdoor campaign
By Satarupa Chakraborty - September 22, 2015
The media mix included bus shelters as well as hoardings covering about 80 touch points across Banaglore.
Cougar Motorsport takes the OOH route to promote RFC India
By Satarupa Chakraborty - September 21, 2015
The mobile vans were bunched together and parked on the outskirts of the various towns and at the event venue.