Sunday, August 25, 2019

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Campaigns

Dr Fixit launches'DOST' activation for contractors
Dr Fixit launches'DOST' activation for contractors

By Bhawana Anand - January 31, 2015

This unique initiative is to educate contractors about the four-step procedure to create leakfree homes

DDB MudraMax-Experiential holds wedding-gift activation for Tupperware
DDB MudraMax-Experiential holds wedding-gift activation for Tupperware

By Bhawana Anand - January 28, 2015

An on-ground activation was implemented at various malls across major cities of India including Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata.

Bharat Matrimony promotes its mobile app through OOH
Bharat Matrimony promotes its mobile app through OOH

By Bhawana Anand - January 21, 2015

Various outdoor inventories such as metro platforms property, metro pillar wrap units and BQS were used to create a complete brand story and act as a continuous reminder to the customers' at the exclusive locations.

Dot on time -  Soch goes outdoor to drive end-of-season sale
Dot on time - Soch goes outdoor to drive end-of-season sale

By Jubilee Cardozo - January 20, 2015

Based out of Bengaluru, Soch has 50 stores across India in Bengaluru, Mysore, Mangalore, Hubli, Chennai, Coimbatore, Cochin, Hyderabad, Mumbai, Thane, Pune and Bhopal.

Mr. M goes larger than life at Cyber Hub-Gurgaon
Mr. M goes larger than life at Cyber Hub-Gurgaon

By Bhawana Anand - January 16, 2015

DDB MudraMax-Outdoor created a 25 ft. tall replica of Mr. M and installed it in Cyber Hub, one of the major corporate hubs in Delhi NCR. Its location helped Shine.com in grabbing attention of the corporate audience there.

Wildcraft ropes in Milestone Brandcom to handle OOH media mandate
Wildcraft ropes in Milestone Brandcom to handle OOH media mandate

By Bhawana Anand - January 14, 2015

Milestone also planned and executed Wildcraft's very first OOH campaign aptly titled'Come Alive', which showcases a selection of their gear against beautiful outdoor landscapes.

Hyatt reinforces brand identity through outdoor
Hyatt reinforces brand identity through outdoor

By Bhawana Anand - January 13, 2015

Executed by Glo OOH Media, a part of Lodestar, the campaign used conventional, digital and on-ground modes to target travelers on larger scale.

Fastrack goes bold with'Sorry for what?' campaign
Fastrack goes bold with'Sorry for what?' campaign

By Jubilee Cardozo - January 08, 2015

After creating a furor in the market with its bold outdoor campaigns like \'Just Be\', \'Dump Them','Move On\', \'Livein\', \'Keep Trippin\', \'Closet\' and \'Mature is In\', Fastrack has launched yet another captivating OOH campaign - 'sorry for what'.

Volini draws crowd for the Mumbai Marathon
Volini draws crowd for the Mumbai Marathon

By Bhawana Anand - January 08, 2015

The brand\'s objective was to attract maximum number of audience for the Mumbai Marathon, hence locations like Marine Drive, Sion, Bandra and Peddar Road were strategically chosen for the event.

Urzza makes an energetic presence on Kolkata's OOH landscape
Urzza makes an energetic presence on Kolkata's OOH landscape

By Nabamita Chatterjee - January 07, 2015

Enkon executed the campaign, covering key locations like Salt Lake Karunamayee, Chingrihata, Shyambazar, Aliopre, Sector V Technopolis, Hazra, Golpark, Esplanade, South City, Ultadanga, Park Circus

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