Campaigns
ATS crafts an overarching brand presence
Vani Advertising has turned an FoB on the Noida-Greater Noida Expressway into an innovative media for the promotion of ATS projects in Noida Sector 150
Real estate company ATS which has major business footprints in Delhi NCR has unveiled an interesting OOH innovation on the Noida-Greater Noida Expressway to reinforce the promotion of its new project in Noida Sector 150 in Uttar Pradesh. A foot overbridge (FoB) on the expressway was given the look of an entrance to a residential area with a direct message ‘Think Sector 150 Noida, Think ATS’. The media panel on the outside of the FoB elevator provides a few more details of the projects.
The innovation was executed by Vani Advertising which handles the brand’s media rights. ATS is coming up with some 7-8 new projects in Noida Sector 150.
The innovation, installed last weekend, has been created for a one-year duration which is likely to get extended depending on the project requirement.
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