‘Ghoul’ screams horror on OOH

Netflix has returned to OOH with another campaign – about ‘Ghoul’ -- but with a fresh strategy. The ‘horror’ creatives are clutter-breakers, attracting eyeballs in large numbers. The campaign duties have been handled by Kinetic India.

In the first phase, the campaign was featured on the sites that displayed The Scared Games campaign. With this strategy, the brand was able to garner the popularity gained from the critically acclaimed show (The Sacred Games). Also, the strategy engaged the viewers in discovering the new logo. Both static media and digital at high-end malls have been used.

In the latter stage, the new creative giving out the complete name and details of the show were featured on king size formats in major cities. the different thrilling creatives are giving out the flavor of the show and attracting the masses. in this also, Netflix has opted for cluster branding in cities like Mumbai and Delhi.