Zee innovates at self-ticketing zones for content promotion
By M4G Bureau - January 21, 2020
The entertainment brand has partnered with Vyoma tapping 25 railway stations in Mumbai across 68 Self Ticketing Zones with 340 connected digital screens
Zee Entertainment Enterprises Ltd. (ZEEL), a leading global media & entertainment powerhouse has partnered with a leading integrated digital outdoor media company – ‘Vyoma’, to build Self Ticketing Zones (STZ) at railway stations across Mumbai. Through this initiative, ZEEL takes another step towards ensuring the commuters’ experience is enhanced and engaged throughout the ticket buying process. Located at high traffic locations across 25 central railway stations in Mumbai, the STZ will offer engaging content from Zee TV, Zee Cinema, &Pictures, Zee Bollywood and ZEE5 India.
Additionally, the nature of the zones will give a 180-degree visual treat to commuters – aiming to make the experience more rewarding and visually appealing. ZEEL’s content bouquet will ensure commuters are regularly updated with content from its repertoire of shows and movies, train information and public safety announcements whilst they buy their tickets. The partnership intends to bring an extraordinary entertainment experience in the commuter’s everyday hustle-bustle. In Mumbai alone, railway attracts over 7.5 million commuters daily*.
With the number of daily railway travelers steadily growing and the lines at ticketing counters getting longer, the STZ is the need of the hour and will prove a vital public utility. These QR code enabled Self Ticketing Zones will help the railway authorities in ensuring there is another point of transaction for commuters who want to buy tickets at stations.
Shriranga Sudhakara, Managing Director, Vyoma added, “It is a pleasure to partner with ZEEL as they shared our vision of creating world class digital infrastructure to connect with people ‘on the go’ and enhance the journey experience. At Vyoma, our team has been inspired by ‘Digital India’ and building world class digital platforms has been our passion. The support we have received from railway officers at every step of the way has been unwavering which we are grateful for and we would also like to thank Railtel for their support. The dynamic team at Mumbai division, Central Railway is the reason we were able to get this project off the ground seamlessly.”