Zee5 gives its new original series ‘Never Kiss your Best friend’ a grand launch platform using new Mega Backlit BQS inventory on Western Express Highway in Mumbai. Each Mega Backlit display is equipped with two 25x4 ft. front fascia, one 4x4 ft. side fascia and two 4x6 ft. MUPI for extended visibility. The site is managed by the Capital Group.

The campaign was strategically planned with handpick Mega Backlit BQS sites at locations like Bandra, Vakola, Near Domestic Airport, Jogeshwari and Goregaon on the Western Exp Highway. The idea was to make a cost-effective selection as the hoarding formats typically costs more than twice of the mega backlit BQS facing only a single traffic. The exceptional visibility of the Mega Backlit displays to both the traffic types at eye level height enabled the brand to grab maximum eyeballs to generate better ROI.