As India prepares for a much-awaited action filled movie, due to be released today, Mumbai gets revamped with Tanhaji on major OOH media. The movie has already created enough buzz, and the recent campaign on Bright Outdoor Media.

The campaign is spread across Mumbai, and will run for a period of 10-12 days. There are a variety of creatives circulate on various hoardings, gantries and unipoles. These creatives generate curiosity for about the story, making fans eager to watch the movie as soon as it launches.

As the Bollywood continues to roll out more and more movies, it has helping the OOH industry stay afloat in this cash-crunch economy.