Doctor knows best, says SRL Diagnostic
By M4G Bureau - September 09, 2019
The new brand compliments its digital campaign with outdoor hoardings to drive home the message
SRL Diagnostic, a new OOH spender, arrives on the scene to step up its campaign #DoctorKnowsBest. Encouraged by a lot of positive response from the audience to the films featuring brand ambassador Shilpa Shetty which garnered millions of views on Youtube within a short span of time, SRL Diagnostics extended the campaign by going live with outdoor media.
The OOH campaign is an attempt to amplify the on-going digital communication in selected cities, and has been launched in top 3 metro cities – Delhi, Mumbai & Bangalore. The media type used for outdoor includes unipole, backlit signage, digital screen, posters, LED and bus shelters.
“We, at SRL Diagnostics, have always been the forerunners in educating customers to lead a healthy lifestyle. We have always believed that Doctor knows best. Research supports our point of view that a diagnostics lab should be chosen based on doctor’s recommendation. However, many a times, a consumer decides to visit a diagnostics lab based on the proximity, ambience and discounts offered. We want to emphasize that when it comes to choosing a lab, Doctor knows best," said Vikram Ahluwalia, director, marketing, SRL Diagnostics.
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