Political ad spend to mitigate US market decline in 2020 second half: MAGNA report

By M4G Bureau - September 21, 2020

In its recently released US market half-yearly advertising report, MAGNA expects the market to stabilise in the second half; a 4% rebound in 2021 advertising spend

Nielsen launches a campaign outcomes measurement tool

By M4G Bureau - September 18, 2020

Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales RoI

Somany Ceramics promotes new germ shield tiles at T2 Mumbai airport

By M4G Bureau - September 18, 2020

In association with Times OOH, the brand targets niche flying travellers for the promotion of new tiles powered by germ shield technology

Khelo Fantasy to roll out outdoor campaign with new brand ambassador

By M4G Bureau - September 17, 2020

The new e-sport platform launched by Gig Work Private Limited (Subsidiary Company of Capital Group) has appointed Samir Kochhar as their brand ambassador

Samsung set to offer signage content in partnership with local digital design firm

By M4G Bureau - September 17, 2020

Under the partnership with d’strict, Samsung will deliver new digital content for its LED signage products installed across the globe

MediBuddy enforces ‘Friend’ of the masses’ positioning with multimedia campaign

By M4G Bureau - September 16, 2020

The brand aims to use its leadership position to encourage people to embrace teleconsultations and in general, make health a priority

Adani Wilmar ensures safety of buyers & sellers

By M4G Bureau - September 16, 2020

The company has distributed face masks and face shields to retailers in metros and has also installed hand sanitising kiosks in local grocery shops for buyers

Havas Media bags integrated media mandate for Gamezy

By M4G Bureau - September 15, 2020

The account will be handled out of the agency’s Bangalore office led by Saurabh Jain, EVP - South, Havas Media.

‘Thanks to audience behavioural signals, brands can plan OOH with confidence’

By M4G Bureau - September 15, 2020

Clare Chapman, Head of Media Planning EMEA- Essence, shares the improving condition of India where 145 brands have rolled out campaign since June 2020

LG Electronics launches new Micro LED signage solution

By M4G Bureau - September 15, 2020

LG MAGNIT promises to delivers images with deep blacks and authentic colors, easy setup, enhanced durability

McDonald’s India – North and East assigns Integrated Marketing Communications mandate to DDB Mudra Group

By M4G Bureau - September 11, 2020

The agency will manage the overall marketing and digital communications strategy for the brand across traditional and digital media.

VGA Digital Printers installs Arrow’s EFI Pro 32r+ Roll to Roll LED UV inkjet printer

By M4G Bureau - September 11, 2020

The printer’s large selection of optional features gives users the ability to drive greater efficiency for faster & turnkey production

Mindshare Wins Media Mandate For Great Learning

By M4G Bureau - September 10, 2020

Mindshare will be responsible for the media strategy, planning, buying and implementation for all media

GoHoardings pans out services in Australia

By M4G Bureau - September 10, 2020

A 4 year old start-up concentrates on Tier I & II markets working towards offering an online solution for media owners and brands by bridging the gap between demand & supply

Embassy Group signs MoU with BMRCL for Bettahalasur Metro Station

By M4G Bureau - September 10, 2020

As a part of contract, Embassy Group will be entitled to utilize 1,000 sq feet of wall space in the station premises for branding and advertising activities