Bhawana Anand
Wildcraft ropes in Milestone Brandcom to handle OOH media mandate
By Bhawana Anand - January 14, 2015
Milestone also planned and executed Wildcraft's very first OOH campaign aptly titled'Come Alive', which showcases a selection of their gear against beautiful outdoor landscapes.
Times OOH gives HUL's'Brown & Polson' pride of place on Mumbai Metro digital screens
By Bhawana Anand - January 13, 2015
The campaign covers 99 networked 55†HD screens. This is the first synchronised digital network executed on any Indian Metro line.
Hyatt reinforces brand identity through outdoor
By Bhawana Anand - January 13, 2015
Executed by Glo OOH Media, a part of Lodestar, the campaign used conventional, digital and on-ground modes to target travelers on larger scale.
Ambala Division of NR invites EOI for ad rights at stations
By Bhawana Anand - January 12, 2015
Interested parties should have a minimum experience of two years in the field of advertising
Amazon India boards DMRC Line 2 to connect with youth
By Bhawana Anand - January 12, 2015
EG Communications holds the ad rights on Line 2 that sees around 15.40 lakh commuters travel every day
Lucknow Division of Northern Railway invites bids for wrap of 7 trains
By Bhawana Anand - January 08, 2015
The total value of bid is Rs 21.29 lakh
Volini draws crowd for the Mumbai Marathon
By Bhawana Anand - January 08, 2015
The brand\'s objective was to attract maximum number of audience for the Mumbai Marathon, hence locations like Marine Drive, Sion, Bandra and Peddar Road were strategically chosen for the event.
South Delhi Municipal Corporation invites bids for CTCs & urinals
By Bhawana Anand - January 07, 2015
520 locations included in the tender
NDMC invites bids for installing digital screen at Rajiv Chowk
By Bhawana Anand - January 06, 2015
The digital screen will be used to display social messages, city information, news updates, entertainment content
Times OOH brands Yamuna Expressway for Infinity Group
By Bhawana Anand - January 06, 2015
To promote its new heritage project'Krishna Bhumi', Infiniti Group used the Yamuna Expressway for the 180 days campaign, where the high penetration displays garnered the attention maximum audiences.
Monte Carlo dominates market though outdoor
By Bhawana Anand - January 06, 2015
With an aim to create high-decibel campaign, impactful sites on arterial routes, inside corporate houses and airports/aircrafts were utilized. Adding to this, the brand's campaign also made its presence at IT hubs across the region to reach out to the youth from SEC A & B cities.
TDI International India bullish on DMRC media
By Bhawana Anand - January 05, 2015
Starting with ad rights on the DMRC Red Line, TDI International India has gone on to hold rights on three different lines. The firm believes that the metro media will become a preferred option for advertising brands in the coming times.
Don't wait, just fly!
By Bhawana Anand - January 05, 2015
Kulula, a low-cost carrier promoted online checking via a unique outdoor activity at the premises of Cape Town International Airport.
Pioneer Publicity bags rights on over 40 bqs in Mohali
By Bhawana Anand - January 02, 2015
The locations for the bqs are spread across the city of Mohali, and so the media would offer significant reach to advertising brands seeking a visible presence in the city
Great Online Shopping Festival connects with audience through outdoor
By Bhawana Anand - December 31, 2014
The outdoor media strategy was to be present at major junctions across 14 cities pan India and highlight each brand partner everyday. The highlight was the regular creative changeover across 30 locations in the country.
