Bhawana Anand
Eco-friendly fabric gradually finding market in Chattisgarh, though it’s still early days
By Bhawana Anand - February 07, 2018
While the demand for fabric prints is still negligible, there is some traction for the business. Most of the demand is coming in for short formats like backlit and frontlit displays
Punjab media owners disappointed with new draft ad policy
By Bhawana Anand - February 02, 2018
Media owners assert that the proposed increase in base price for advertising tenders, and municipal bodies’ thrust on steep rise in revenues without commensurate returns to the industry will prove counter-productive to all concerned stakeholders
Orango Solutions introduces eco-friendly signages at Srinagar Airport
By Bhawana Anand - January 31, 2018
The 100% recyclable fabric-based signage solutions have been used in place of PVC; 10 media units at the airport have been wrapped with this eco-friendly material
Draft Punjab outdoor ad policy needs to shed more light on DOOH
By Bhawana Anand - January 29, 2018
The new policy will discourage revenue growth for outdoor business in the state and stifle the demand for local level publicity and advertising considerably, cautions IOAA; rooftop media opportunities need to be looked into
GHMC takes decisive steps to uproots unauthorised media sites
By Bhawana Anand - January 24, 2018
The civic body has engaged the services of a private agency for the removal of unauthorised sites and is deploying a dedicated team to prevent any new illegal sites from being installed; new tenders for media will be floated only after the cityscape has been decluttered
Ahmedabad media owners’ body reinforces S-O-P to remove curbs on timely payments
By Bhawana Anand - January 23, 2018
The association has forwarded the modified S-O-P to all national specialist agencies and their various decision makers such as CEOs, CFOs, CCOs, Branch Heads, among others, but has not received any response from the agencies as yet
Mumbai media owners welcome BMC plan to open up DOOH avenues
By Bhawana Anand - January 22, 2018
The dynamic media could attract a greater number of advertising brands, but certain quarters of the industry would want to see how the regulations pan out before taking a call on the DOOH opportunity
GingerCup promotes inventive paper cup branding
By Bhawana Anand - January 18, 2018
The Bengaluru-based company banks on people’s affinity for tea or coffee by turning the exterior of paper cups into advertising space; branded cups are circulated on board flights and trains, on college campuses, at corporate houses, and inside hospitals
Adopt eco-friendly material to offset curbs on flex: digital printers
By Bhawana Anand - January 16, 2018
Digital printers in Maharashtra advocate the use of eco-friendly PVC for large format printing that is used for packaging and packing which is exempted from the ban; at the same time, they may approach court for a stay on the ban on flex boards & banners
Mumbai outdoor policy on the anvil; MHOA working closely with BMC
By Bhawana Anand - January 11, 2018
The first draft of the policy is expected to be out by end-January; MHOA is also advocating the introduction of digital formats in the city, at least in select areas to begin with
Pioneer Publicity to put up digital screens at DMRC Line 7, 8 stations
By Bhawana Anand - January 09, 2018
The company sees metro stations, like airports and malls, emerging as key DOOH advertising destinations; Screens have been put up at IFFCO, Dronacharya, Sikandepur, MG Road metro stations, as well as ITO station
DMRC begins Noida – Greater Noida corridor trail run with new OOH opportunities
By Bhawana Anand - January 04, 2018
The new coaches will have LED backlit LCD/TFT displays which will have videos playing inside trains; the line is expected to begin in 2018 this year
DOAA resolves to reassert its industry leadership with inclusive approach
By Bhawana Anand - January 04, 2018
DOAA would be making every effort to bring the different concessionaires in the region on a single platform and unite them with a common vision. Due efforts will also be directed to expand the association membership
Lead Ads takes domineering ownership of mall media in Punjab
By Bhawana Anand - January 02, 2018
Lead Ads has acquired the advertising marketing rights at 11 mall properties in different parts of Punjab, in association with Mall Media; Lead Ads has expanded its mall media portfolio to 20 in the region
Media 24X7 wins hoardings contract in Agra Cantt area
By Bhawana Anand - December 28, 2017
The company is constructing hoardings covering 18,000 sq. ft display space allotted to it by Cantonment Board for the duration of two years; 5-6 renowned players had bid for the contract