BJP vests Pioneer with outdoor duties in central UP ahead of elections

In OOH News By Rajiv Raghunath - December 26, 2016

The OOH firm is currently putting up the large formats

Freecharge goes to town with mobile wallet in times of cash crunch

In Campaigns By Satarupa Chakraborty - December 22, 2016

MOMS Outdoor Media Solutions has planned and executed the campaign, covering key markets Delhi NCR and Mumbai

Media 24x7 bags contract to build & lease unipoles in Saharanpur

In OOH News By Satarupa Chakraborty - December 21, 2016

Ghaziabad-based Media 24x7 has been awarded the mandate by the Municipal Corporation of Saharanpur to construct unipoles in certain clusters of the city of Saharanpur in Uttar Pradesh. The firm will also lease these sites for outdoor advertising.

Gujarat was investor-friendly even in times of economic slowdown: Jayesh Yagnik

In OOH News By Satarupa Chakraborty - December 20, 2016

OOH industry in Gujarat needs to expand beyond ABSR (Ahmedabad, Baroda, Surat, and Rajkot), says Yagnik

BBMP told to root out unauthorised outdoor media in Bengaluru

In OOH News By VJ Media Bureau - December 12, 2016

BBMP has reportedly assured removal of all unauthorised media within 2 months

Oppo casts a green hue on Ahmedabad BRTS stops

In Campaigns By Satarupa Chakraborty - December 05, 2016

Kaushik Outdoor executed the smartphone campaign that involved branding of BRTS stops building wraps in the city

"Domain expertise can make outdoor do wonders"

In Viewpoints By M4G Bureau - November 23, 2016

While the biggest of brands are still figuring out what kind of an OOH creative can stir maximum impact, security gadgets brand CP Plus has quite nailed the thing. Yogesh B Dutta, Chief Operating Officer, CP Plus speaks on the key success factors for OOH campaigns.

"Moving, interactive hoardings can spur more innovations"

In Viewpoints By M4G Bureau - November 22, 2016

Hyundai is a highly visible brand on premium and strategically located media at airports and malls. The brand also uses interesting augmented-reality based activations time to time. Puneet Anand, General Manager & Group Head - Marketing, Hyundai Motor India Limited, shares his thoughts on how the brand perceives outdoor advertising.

Voodooh creates a bigger picture for DOOH in UK

In Digital OOH By VJ Media Bureau - November 21, 2016

The UK's latest digital out-of-home production and consultancy company Voodooh is headed up by three industry stalwarts from outdoor giants Clear Channel, JCDecaux and Ram Vision

Celebs exhort people to join Global Citizen India movement

In Campaigns By VJ Media Bureau - November 18, 2016

The OOH campaign, which was rolled out on November 14 for a period of one week, was principally executed by Bright Outdoor Media