Rose Valley woos travellers in Kolkata

In OOH News By Nabamita Chatterjee - March 11, 2014

The campaign involved various formats ranging from traditional hoardings to transit media including mobile vans and Volvo buses.

Social media: The rise of targeted advertising

In OOH News By - March 10, 2014

Social media will continue to grow as a favoured platform for targeted advertising as its adoption surges, driven by increasing mobile usage and higher penetration of smartphones and a young population, says a Deloitte report.

Bharti to buy Loop Mobile for Rs 700 cr

In OOH News By BS Reporter, Business Standard, New Delhi - February 17, 2014

Under the deal, besides subscribers, Bharti will take over the towers and other network assets of Loop

'We Chat' moves on with"Out-of-Home” media

In OOH News By MunmunSaha - December 18, 2013

The out-of-home campaign aims to attract mobile apps lover to download the application and stay connected with loved ones through various outdoor media in Mumbai.

Activation versus traditional OOH

In OOH News By Bhawana Anand & Munmun Saha - December 12, 2013

Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation replace traditional OOH? A few brands answer these questions as they share their take and experience in the area of activation.

Axis banks on OOH

In Campaigns By MunmunSaha - December 02, 2013

Axis Bank with joint collaboration with Milestone Brandcom has come up with two campaigns to promote their range of Credit Cards and their new mobile applications.

Connecting with the festive fervour

In Viewpoints By M4G Bureau - October 09, 2013

Festivals are the best occasion for any brand to tap the collective pulse of its target audience. Shalini Gupta, Head - Brand & Corporate Communication, Loop Mobile (India) Limited, shares with Outdoor Asia on how the brand leveraged the outdoor medium during this Ganapathy festival.

'OOH + Social media is the way to go'

In Viewpoints By M4G Bureau - September 04, 2013

Monster Media is an interactive technology pioneer and designer of award-winning digital out-of-home (advertising solutions. Recently the company announced that it has acquired the assets of LocaModa, Inc., provider of leading social media and mobile platform available in the DOOH space. In a chat with Outdoor Asia, Liam Boyle, MD, Monster Media, talks about the acquisition and more…

VODAFONE DRIVES MOBILE INTERNET IN KARNAL

In OOH News By Bhawana Anand - August 27, 2013

The brand promotes the message of democratization of the internet through fun filled activities at Movie Times theatre in the city.

Vodafone creates mobile internet awareness

In OOH News By VJ Media Bureau - July 19, 2013

The brand will reach out to students across 118 schools in Maharashtra