‘Strong national industry bodies, common currency, sustainability, coordinated adtech vital for OOH growth’

In OOH News By Rajiv Raghunath - March 13, 2024

WOO President Tom Goddard highlighted the key factors driving OOH growth across global markets, and the challenges to be overcome, in his address at the 1st in-person WOO Africa Forum organised in Cape Town, South Africa

Avatar MD Donald Mokgale to give closing speech at Africa Forum

In OOH News By M4G Bureau - February 06, 2024

Donald has led businesses across several African markets, including Carat Johannesburg, Posterscope SSA and dentsu New Business

‘Unified industry action, reintroduction of large formats in key markets key to OOH growth in southern markets’

In OOH News By Amrit Mishra - February 06, 2024

Rohit Chopra, COO, Times Innovative Media; Nabendu Bhattacharyya, Founder, ideacafe.agency; Jayesh Yagnik, CEO, MOMS Outdoor; and Atul Shrivastava, Group CEO, Laqshya Media Group share their perspectives on steps required for accelerating OOH growth in southern markets.

ideacafe.agency Founder Nabendu Bhattacharyya to address 2nd South India Talks OOH conference in Chennai on Feb 2

In OOH News By M4G Bureau - January 31, 2024

Nabendu will be sharing his perspectives on ‘What will it take to double OOH business in southern markets’

Atul Shrivastava, CEO, Laqshya Media Group to speak at 2nd South India Talks OOH conference in Chennai on Feb 2

In OOH News By M4G Bureau - January 25, 2024

Atul will be participating in a panel discussion on ‘What will it take to double OOH business in southern markets’

Jayesh Yagnik, CEO, MOMS Outdoor to speak at 2nd South India Talks OOH conference in Chennai on Feb 2

In OOH News By M4G Bureau - January 23, 2024

Jayesh will be participating in a panel discussion on ‘What will it take to double OOH business in southern markets’

Pioneering rural financial empowerment with purpose-driven OOH/DOOH

In Viewpoints By - January 08, 2024

Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Mindwave Media shares his viewpoint on how OOH and DOOH campaigns can be effectively fashioned to enhance financial inclusivity in the non-metro markets and the rural hinterland.

Indian advertising economy touches Rs1tn: Magna Global Ad Forecasts – Dec 2023 Update

In OOH News By M4G Bureau - December 14, 2023

India is now consistently the fastest growing market and leads the ad spend growth globally. India moves into top ten markets and forecast to climb to 8th position by 2028.

Sapphire Media tunes into 92.7 BIG FM

In OOH News By M4G Bureau - November 21, 2023

The move bolsters the company’s efforts to diversify its multi-channel media presence across markets

OOH Capital appoints Claudia Damas, Rachana Lokhande as partners for LATAM, India markets

In OOH News By M4G Bureau - November 16, 2023

OOH Capital Chairman Tom Goddard says: "Growing our geographical coverage with two highly experienced partners is a great way to celebrate our first two years in business.”