Sapphire Media tunes into 92.7 BIG FM
By M4G Bureau - November 21, 2023
The move bolsters the company’s efforts to diversify its multi-channel media presence across markets
From frontrunner in THE race to emerging as the winner, Haryana-based Sapphire Media Limited has won the bid for the radio network 92.7 BIG FM. BIG FM was going through an insolvency process since February 2023.
It is learnt that the bid of Sapphire Media Limited has been approved by a committee of creditors of Reliance Broadcast Networks Limited that runs 92.7 BIG FM. The acquisition of BIG FM aligns seamlessly with Sapphire Media's business strategy to delivering high-quality content and engaging experiences to a diverse section of audience. This strategic move marks a significant milestone in Sapphire Media's mission to further strengthen its presence in the dynamic and evolving media landscape.
The development comes close on the heels of the group making foray into news broadcasting with the launch of India Daily, a 24x7 news channel in the highly competitive Hindi news genre.
Sapphire is promoted by Sahil Mangla and media professional turned entrepreneur Aditya Vashistha.
The acquisition by Sapphire Media is expected to inject fresh energy into 92.7 BIG FM. As country's largest radio network with 58 stations and reaching out to over 1,200 towns and over 50,000 villages, the brand will reinforce Sapphire Media’s pan-India media presence.