OMIG launches open-source OOH audience measurement framework

In OOH News By M4G Bureau - May 31, 2023

The Outernet Marketing Innovation Group (OMIG) is a regional industry initiative spearheaded by Moving Walls and The Association of Advertising and Marketing Singapore (AAMS)

Vi John and Cupshup launch Vi John Premier League Campaign

In Campaigns By M4G Bureau - May 29, 2023

The personal grooming brand launched an extensive campaign which saw integration of online channels for increased engagement and impressions

Hyundai Motor India launches digital float activations to take Grand i10 NIOS to the doorstep of hinterland households

In Campaigns By M4G Bureau - May 26, 2023

By deploying 36 digital floats, HMIL aims to cover 582 rural locations across 27 states

Vadilal goes all in this summer with the launch of pan-India campaign of its ice creams

In Campaigns By M4G Bureau - May 23, 2023

As the summer reaches its peak, Vadilal has found the perfect opportunity to launch an OOH campaign to promote its range of sweet treats

Bikano launches 'Maa Se Behtar Hume Jaane Kaun' campaign

In Campaigns By M4G Bureau - May 16, 2023

The brand conducted a unique Mother's Day activity targeting new mothers at hospitals in Delhi-NCR on May 13-14

Adani Realty and OAP collaborate for latest luxury project called ‘TEN BKC’

In OOH News By M4G Bureau - April 26, 2023

The project is located in the bustling neighbourhood of Bandra and is right next to the newly launched Apple store

‘Even a modest increase in DOOH screens will lead to a burgeoning pDOOH industry’

In Digital OOH By M4G Bureau - April 13, 2023

“Working with numerous brands and launching over 500+ programmatic DOOH campaigns has proven that this is a reality, that it has been tested,” asserts Gulab Patil, Founder & CEO, Lemma in an interview with Rajiv Raghunath.

E Ink Launches E Ink Kaleido™ 3 Outdoor ePaper Technology

In OOH Solutions By Rajiv Raghunath - April 11, 2023

A low-carbon, environmentally friendly solution for OOH display

boAt teams up with three IPL teams, launches the #WearYourSmart campaign

In OOH News By M4G Bureau - March 29, 2023

The brand is planning a 360-degree campaign

Indian OOH industry luminary Nabendu Bhattacharyya launches ideacafe.agency

In OOH News By M4G Bureau - March 27, 2023

ideacafe.agency will concentrate on building ideas and content across the spectrum of the brand communications, says the founder