Indian OOH industry luminary Nabendu Bhattacharyya launches ideacafe.agency

Nabendu Bhattacharyya, Founder of Milestone Brandcom, one of the most successful OOH agencies of its time that was later acquired by Dentsu (erstwhile Dentsu Aegis Network) in 2014 – arguably the largest deal in the Indian OOH space -- has officially announced the launch of his new company called ideacafe.agency. The company aims to revolutionise the future of brand communication with its idea-centric approach.

With more than 25 years of experience in leadership positions with leading agencies like O&M, Dentsu, Emirates Neon, and Mudra, Nabendu, a seasoned and respected industry professional, has worked with national and multinational brands such as Airtel, L'oreal, Apple, Toyota, Axis Bank, DBS Bank, Zee TV, Tata DOCOMO, McDonald's, Tanishq, and Viacom18 and more. He is credited to have introduced some of the most disruptive and innovative inclusions in OOH over the past two decades. Nabendu is an agent for change and that spirt is writ large in the vision of ideacafe.agency.

ideacafe.agency promises to be a new age independent company that redefines the "brewing" of ideas. The company will offer a range of services, including creative, data and technology led media solutions, covering digital media, out-of-home, activation, rural, and a whole gamut of idea-centric solutions for brands across the spectrum. ideacafe.agency’s aspirations are much bigger than being just another out of home agency and revolve around doing OOH the right way that is idea driven and data led, states the company release.

Joining Nabendu on this exciting journey are two co-founders, Hanoz Patel and Abhishek Kabra, both specialists in the space who were part of the Milestone Brandcom journey. ideacafe.agency will assist in creating ideas that change what people do, think, and feel, making brands distinctive and helping them grow,” states the release.

Nabendu says, "I am super thrilled to announce the setting up of this new age independent company. ideacafe.agency will concentrate on building ideas and content across the spectrum of the brand communications. I have always believed in creating disruptive, clutter-breaking ideas and bringing them alive to make a difference in a brand’s growth trajectory and will continue spearheading the same ahead."

With offices already set up in Mumbai, Delhi, Bengaluru, Hyderabad, and Kolkata, ideacafe.agency is all set to bring on board industry specialists, experts from diverse backgrounds, and new talent to create disruptive and innovative ideas. Nabendu is already in talks with industry leaders known to have been instrumental in reimagining OOH, marketers par excellence, and hiring the right talent to scale and take ideacafe.agency to new heights.