As summer peaks in the country, the rising temperatures make the people yearn for some delicious summer treats such as ice creams. And Vadilal, one of India’s most iconic ice cream brands, decided to seize the moment and has launched a pan-India campaign promoting its products. 

The campaign was executed by Connect OOH along with Publicity Parlour. The brand realized the importance of leveraging outdoor media to convey cohesive messaging that resonates with their target audience, says Aakanksha Gandhi, President – Branding, Vadilal Enterprises. Talking about the campaign, she said “Our vibrant and fun creatives use bright, summery colours and feature models of all ages to appeal to everyone. In doing so, we not only showcase the variety of our products, but also highlight the universality of our brand”. 

Speaking on the association, Anjum Tanwar, Sr. Vice President and National Head - Connect OOH said, “We are elated to work with one of the most dynamic ice cream brands where we addressed the challenge of amplifying creativity and uniqueness, which is also impactful while creating a new benchmark for the brand, and we are extremely delighted with the outcome”.

Bhumika Shajwani, Managing Partner, Connect OOH said, “With Vadilal, we decided to go with a hyperlocal approach as it was our priority to reach the appropriate audience in the right markets, hence, the campaign was spread across 10 cities with over 400 sites used to display the creatives. And we are glad that our efforts helped us achieve the desired results for this campaign”.