PNB Housing goes outdoor through bird nests and 3D billboards

In Campaigns By Satarupa Chakraborty - January 21, 2016

PNB Housing Finance has launched a multi-city innovative OOH campaign using a weaverbird's nest which also doubles up as an internet router at Mumbai Airport. The campaign also used some innovative 3D installations around the country. The campaign has been conceptualised by MASH Advertising - A Percept Hakuhodo Group Company.

Active Media launches India's first interactive 3D movie poster

In OOH News By Satarupa Chakraborty - January 19, 2016

Taking movie promotions to a new level through OOH, Mumbai-based Active Media Innovations introduced interactive 3D poster for the film'Ghayal Once Again'. The poster was further promoted in national television at the popular entertainment show, Comedy Nights with Kapil.

Madison OOH wins Tata Motors Outdoor AOR

In OOH News By VJ Media Bureau - January 07, 2016

The agency's specialist unit Platinum Outdoor has won the business in a highly contested multi-agency pitch. With an aggressive product pipeline in place till 2020, Tata Motors is currently gearing up for the launch of its recently showcased hatchback- ZICA.

Kinetic paints Kochi red with Vodafone campaign

In Campaigns By Satarupa Chakraborty - January 06, 2016

Kinetic rolled out Vodafone India's outdoor campaign in Kochi to launch its 4G network. The campaign saw a mix of traditional large format billboards, BQS and iconic building wraps at eminent locations of the city.

Bubbly's Rhapsody Goes Outdoor

In Campaigns By Nabamita Chatterjee - December 29, 2015

The brand executed the campaign in 20 cities across India involving the traditional OOH formats around the launch of the product with 810 media units.

Samsung Gear S2 launches holiday campaign across the world

In Digital OOH By VJ Media Bureau - December 24, 2015

Samsung's Gear S2 creates magic on the wall of the Natural History Museum in Paris, covers the Central Building wall in the heart of Hong Kong, grabs attention at the Via Montenapoleone in Milan, adorns the walls of the BFI IMAX cinema & Marble Arch in London and also at Central House of Artist in Moscow.

KOOVS takes its fashion statement outdoors

In OOH News By Satarupa Chakraborty - December 01, 2015

Koovs.com recently went outdoor to propagate its high-fashion brand ethos. Conceptualised by Grey London and executed by Mediacom India, the campaign was launched with an objective to engage young fashion enthusiasts.

AirWick spreads its fragrance through bus queue shelters

In Campaigns By Swati Singh - December 01, 2015

The brand's outdoor campaign was launched in bus queue shelters across Delhi, Mumbai and Bangalore.

AirWick spreads its fragrance through bus queue shelters

In Gallery By - November 27, 2015

The brand's outdoor campaign was launched in bus queue shelters across Delhi, Mumbai and Bangalore.

PayUmoney's campaign invites people to save more

In Campaigns By Satarupa Chakraborty - November 23, 2015

Launching a massive outdoor campaign in Delhi and Bangalore, smartphone app PayUmoney has used almost all formats like hoardings, BQS, MUPI, pole kiosks etc. Executed by Laqshya Media Group, the campaign has been rolled out in the busiest parts of the cities.