Results For "innovation"
343 News Found
'Need specialist agencies with a pan India presence'
In Viewpoints By M4G Bureau - January 15, 2014
Rajiv Dubey, Head- Adbur, Dabur's in-house Media Buying Agency, shares with Outdoor Asia how the FMCG brand defines innovation in the context of OOH and more…
'Media owners should also propose innovations'
In Viewpoints By M4G Bureau - January 13, 2014
Pravin Kulkarni, General Manager(Marketing) -- Parle Products, talks about what role out of home advertising plays in the brand's overall marketing plans and the challenges therein, as Outdoor Asia speaks to many FMCG brands on their approach to OOH.
How the cookie pops out!
In Gallery By - December 13, 2013
Unibic Cookies with Media Circle came out with an exciting OOH campaign in Mumbai showcasing the products in an attractive manner. The highlight was the innovation at Juhu with cookies coming out of the packet on the hoarding!
'Digital innovation needs attention'
In Viewpoints By M4G Bureau - December 09, 2013
Anand Poddar, Head - Outdoor Advertising, Lux Industries Ltd, on what can take the OOH medium forward in the state of West Bengal.
'Innovations should be proposed by Media Owners'
In Viewpoints By M4G Bureau - December 07, 2013
Alok Ranjan, Area Business Manager, Kolkata - Tanishq - Titan Company Limited, tells Outdoor Asia how the medium can grow further in West Bengal with innovative initiatives from media owners.
Vodafone's new hoarding innovation for Hero Recharge
In OOH News By VJ Media Bureau - December 05, 2013
Bates CHI & Partners develops a cutting-edge hoarding across Bihar & Jharkhand for Vodafone.
'Digital and innovations key to higher OOH spends'
In Viewpoints By M4G Bureau - December 05, 2013
Anand Sahai, Business Head - Vodafone Bengal, tells Outdoor Asia how OOH works for the brand in West Bengal and what are still needed in order for the OOH spends to go up in the state.
Tata Docomo urges youth to'open up'
In OOH News By MunmunSaha - October 31, 2013
'Open Up with Half Rate Calling @ Rs. 22' is the new OOH campaign launched by Tata Docomo to educate customers on their new tariff plan in rest of Maharashtra with an innovation done in Pune.
OOH fuels Exxon Mobil's race for F1 visibility
In OOH News By Bhawana Anand - October 10, 2013
The brand executes a life-size innovation on a huge gantry, a property of TIMDAA, at the IGI Airport in New Delhi.
Epic campaign!
In Campaigns By Bhawana Anand - September 16, 2013
DDB MudraMax depicted the story of Mahabharat on OOH to promote Star Plus' new show using the right blend of scale and innovation.