Vodafone's new hoarding innovation for Hero Recharge

Vodafone has executed an outdoor innovation to talk about their'Hero Recharge campaign'. The aim of the innovation, was to promote the new offer Hero Recharge, by which a recharge of MRP Rs 60/- talk time will be credited anywhere between Rs 60/- to Rs 100/ and Bates Chi & Partner agency came up with a very effective innovation to promote it. The campaign aimed at increasing stickiness and usage from low value segments through an aggressive talk time product.

The hoarding has been made with several kinds of innovations and techniques.

Mini parachutes were made up with backlit multi-color LED Boxes which display varied colors all the time with a moving effect with the help of motor. A model cutout and the logo developed with non-lit LED edges deliver the required impact.  The whole innovation has been created in rhombus style.

The campaign has been rolled out in 24 towns across Bihar & Jharkhand. The target audience was SEC B, C. Male 18-45 years, Urban+ Rural. The innovative billboards were the showstoppers on the streets of Ranchi and Patna and became the talk of the town.