Panjim city commissioner all for green OOH

In OOH News By Pray Jani - December 20, 2019

No new licenses for hoardings in the city; digital OOH formats will be encouraged

Philips taps DOOH capabilities for real-time updates on outdoors

In Digital OOH By M4G Bureau - December 17, 2019

The campaign claims delivery of approx. 1.51 Mn seconds by utilizing 100% Share-of-voice during course of overall exhibition tenure

Andreal weaves AR/VR into OOH

In Digital OOH By Pray Jani - December 16, 2019

Short campaign turnaround time is a major challenge, explains Rishika Kajaria, CEO, Andreal

Seedooh creates new roles to drive global biz expansion

In Digital OOH By Rajiv Raghunath - December 12, 2019

Seedooh’s Director of Confidence Kenta Shimizu has been appointed SVP North America, while Joe Copley becomes MD Europe and APACSeedooh’s Director of Confidence Kenta Shimizu has been appointed SVP North America, while Joe Copley becomes MD Europe and APAC

Broadsign partners Lemma to expand programmatic DOOH offering in APAC

In Digital OOH By Rajiv Raghunath - December 11, 2019

The integration is part of Broadsign’s international growth strategy, bringing the number of demand-side platforms that Broadsign Reach supports internationally to more than 30

Professor Shanku to come alive with AR/VR technology

In Campaigns By Pray Jani - December 11, 2019

Kolkata based production house campaigns using AR and VR installations across malls and other prime spots across Kolkata to promote their latest movie, Professor Shanku

LIVE BOARD ties up with Hivestack for programmatic OOH marketplace in Japan

In Digital OOH By M4G Bureau - December 09, 2019

Hivestack DOOH ad tech platform selected to serve as technology back-bone of LIVE BOARD’s full-stack, programmatic OOH offering for the Japanese market

‘DOOH is enhancing advertisers’ perception of OOH’

In Viewpoints By Rajiv Raghunath - December 09, 2019

Jonathan Conway, Chief Strategy Officer, Talon elaborates on the new growth avenues that are opening for OOH across markets

West-Central Railway passes tender for advertising on multiple station

In OOH News By M4G Bureau - December 06, 2019

Railway advertising being promoted by the government body across Bhopal division of West-Central Railway

Broadsign, Adform streamline global programmatic omnichannel media buys

In Digital OOH By Rajiv Raghunath - December 06, 2019

New ad tech integration gives brands and agencies a one-stop shop for planning and executing global programmatic campaigns across online, mobile and DOOH