Results For "digital-OOH"
109 News Found
DMRC invites bids for digital media on Line 3
In OOH News By Satarupa Chakraborty - February 27, 2017
DMRC notifies tender for digital media inside Akshardham, Botanical Garden and Noida Sector 16 stations
Railways signals major DOOH arrival at stations, plans to tap OOH potentials along tracks
In OOH News By Satarupa Chakraborty - January 23, 2017
Indian Railways has decided to turn all signages within the stations, and on platforms and FOBs of 2,000 A-D class stations into only digital ones. Plans are afoot to tap the largely unexplored advertising opportunities along the railway tracks
TIMDAA to start OOH network at Delhi airport's T2
In OOH News By Satarupa Chakraborty - January 19, 2017
TIMDAA is launching its own network of static and digital OOH media at T2 of Delhi airport while upgrading the existing media network at T3.
Bigger digital walls to adorn more Delhi Metro stations soon
In OOH News By Satarupa Chakraborty - December 20, 2016
DMRC embarks on the digital OOH journey in a big way by introducing more sites in more stations for DOOH along with increasing the sizes of digital walls that are currently available
PharmEasy rides Mumbai Metro tagging social media
In Campaigns By Satarupa Chakraborty - December 15, 2016
The medicines delivery app has integrated social media and digital OOH in the Mumbai Metro space to run its campaign that has been executed by Times OOH
"We are looking at a minimum of 10-15% share of total OOH revenue pie"
In Viewpoints By M4G Bureau - November 23, 2016
With over 8 billion passenger movement every year, Indian Railways covers the same size of TG in 3 days flat what a metro airport can connect with in a year. Ranjan Thakur, Executive Director, Non-fare Revenue, Ministry of Railways, speaks on new railway media initiatives.
Singapore-based Moving Audiences launches platform for DOOH media buying
In Digital OOH By Nabamita Chatterjee - November 08, 2016
Moving Audiences is initially targeting OOH markets in six ASEAN countries and India; 28 media owners of over 2,000 digital billboards in six Asian countries have already agreed to trade their inventory on the Moving Audiences platform
DOOH spurs OOH growth in Australia
In Digital OOH By VJ Media Bureau - October 28, 2016
Australia is reportedly a world leader in digital OOH investment
Cadbury Dairy Milk's digital OOH initiative goes viral on Friendship Day
In Campaigns By Nibedita Saha - September 30, 2016
Posterscope India executed the live billboard campaign for Cadbury Dairy Milk brand which became a massive viral phenomenon within an hour of the billboard going live
Imagine, Innovate & Grow
In Viewpoints By M4G Bureau - September 06, 2016
Leveraging digital OOH innovations are the best way to make the younger generation consider your brand'cool' and today'cool' has become a monetize-able entity.