Results For "brands"
521 News Found
75Media launches bespoke software Ask BOB for OOH campaign planning
In OOH Solutions By M4G Bureau - April 17, 2024
The proprietary software will give agencies, brands and individual businesses access information on 540+ 75Media sites to help plan campaigns
‘It’s business as usual in Delhi OOH market’
In Viewpoints By M4G Bureau - April 16, 2024
Pawan Bansal, COO, Jagran Engage says that healthy participation of regional and local brands might have given the impression that share of national brand advertising in this market has come down
‘There's a plethora of data available today, the challenge is how to use & structure it’
In Viewpoints By M4G Bureau - April 12, 2024
In an insightful conversation with Media4Growth, Praphul Misra, Founder and Managing Director of Oi Media, reflects on the transformative role played by data in the realm of Out-of-Home (OOH) Media and all that the company does in helping brands benefit from this data.
Apurva Sircar, Senior VP and Head - Marketing, Bandhan Bank joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - April 10, 2024
Creativity is paramount to OOH advertising, propelling brands to captivate audiences through innovation, says Apurva
Chitra OOH takes up ‘Powered By’ sponsorship of Gujarat Talks OOH conference coming up in Ahmedabad on Apr 23
In OOH News By M4G Bureau - April 08, 2024
Gujarat Talks OOH conference will draw the attention of brands and buyers operating at the national level to the out of home (OOH) advertising opportunities at the state level, and help build a collaborative approach among the media owners operating within the state or region
Plan B Media ties up with Vistar Media for pDOOH solutions in Thailand and Singapore
In OOH News By M4G Bureau - April 05, 2024
Palin Lojanagosin, CEO of Plan B Media PCL, says, “By integrating Vistar Media into our extensive large format and retail digital screen networks, we're empowering brands with unparalleled flexibility and the ability to enhance the effectiveness of omnichannel marketing strategies.”
Election campaign spends set to buoy OOH business
In OOH News By Sakshi Sanghavi - March 27, 2024
BJP appoints Madison Media for media buying ahead of elections, Congress opts for IPG Mediabrands
Accent on creativity, collective efforts, fair pricing will augment Africa’s OOH growth prospects: Greg Benatar
In OOH News By Rajiv Raghunath - March 15, 2024
Greg Benatar, Joint Managing Director & Group Sales Director, Alliance Media also underlines the need for brands and buyers to recognise the sheer diversity of African markets
Azazul Haque, CCO, Media.Monks to Co-Chair OAA 2024 Jury
In OOH News By M4G Bureau - March 15, 2024
In a remarkably distinguished career, Azazul has worked with the top advertising agencies and brands that include Lintas Group, Bates, Publicis, Lowe, Mudra, McCann, Contract, Nescafe, Coke, Nestle Maggi, Domino’s Pizza, Dabur, Maruti Suzuki, Havells, ICICI Bank, Bajaj Auto, Star Plus, Milton, MP Tourism and Rajasthan Tourism.
Measure what matters, Ocean Group CEO Tim Bleakley tells the OOH industry
In OOH News By Rajiv Raghunath - March 14, 2024
Addressing the WOO Africa Forum, Tim points out that turning of DOOH into an accessible, entertainment channel with experiences that can be shared beyond the physical realm is attracting top brands to locations they may not have previously considered.