Results For "advertising"
1766 News Found
OOH clocks 2.1% growth in US, DOOH key growth driver: OAAA
In OOH News By M4G Bureau - March 21, 2024
65% of top 100 OOH advertisers increased their OOH spend from 2022
Ocean Outdoor adds Europe’s largest digital ceiling to its DOOH portfolio
In Digital OOH By Rajiv Raghunath - March 20, 2024
The media is a vast 1,000m² digital ceiling screen which spans the three internal streets and the central courtyard. This new advertising opportunity is available to one brand a month on a solus basis.
‘Creativity holds the potential to elevate OOH advertising campaigns’
In Viewpoints By M4G Bureau - March 20, 2024
However, many a time the scope of creativity is circumscribed by impediments like clients’ budgetary constraints, regulatory restrictions & long approval processes, says Zubin Jokhi, Creative Director, OAP India
Aurangabad-based Media House Group bags rights for advertising on 100 city buses
In OOH News By Sakshi Sanghavi - March 19, 2024
The rights have been secured for a 5-year period
Srishti Group forays into corporate park branding, bags 3-yr ad rights at TIDEL Park Coimbatore
In OOH News By M4G Bureau - March 19, 2024
The advertising formats are diverse, from static and digital screen displays to experiential marketing activities.
‘Data-driven strategies are defining how OOH is planned, executed & evaluated’
In OOH News By Rajiv Raghunath - March 18, 2024
Embracing the era of data-driven insights, Bruce Burgess, Director, IRL Consulting unveils ground-breaking strategies that are set to redefine the landscape of outdoor advertising
‘The future of OOH will be illuminated with the light of innovation’
In Viewpoints By M4G Bureau - March 18, 2024
In an exclusive interview with Media4Growth, Emraan Kureshi, Founder and MD of Active Media Innovations, discusses the imperative shift towards innovative, disruptive OOH advertising, the relevance of an industry platform like DDX Asia and more…
Remi du Preez advocates for a pixel-perfect OOH future
In OOH News By Rajiv Raghunath - March 15, 2024
Remi du Preez highlights the transformative power of programmatic out-of-home advertising, advocating for seamless integration, industry standards, and transparency.
Azazul Haque, CCO, Media.Monks to Co-Chair OAA 2024 Jury
In OOH News By M4G Bureau - March 15, 2024
In a remarkably distinguished career, Azazul has worked with the top advertising agencies and brands that include Lintas Group, Bates, Publicis, Lowe, Mudra, McCann, Contract, Nescafe, Coke, Nestle Maggi, Domino’s Pizza, Dabur, Maruti Suzuki, Havells, ICICI Bank, Bajaj Auto, Star Plus, Milton, MP Tourism and Rajasthan Tourism.
‘Cape Town successfully balances outdoor signage expansion with preservation of city’s natural and cultural heritage’
In OOH News By Rajiv Raghunath - March 14, 2024
Ald. Andrews, Deputy Mayor of Cape Town emphasises the pivotal role of OOH in shaping urban landscapes and fostering economic prosperity throughout Africa.