Audience measurement: The key to OOH championship

In OOH News By M4G Bureau - July 27, 2024

In his session, 'How the currency journey takes OOH to growth destination', Charles Parry-Okeden, Co-Founder & Global CEO Executive Channel Network & Independent Chair, OMA & MOVE Australia, made a compelling case for audience measurement on Day 1 of the 18th edition of Out Of Home Advertising Convention (OAC) that was inaugurated at the Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru, on July 26, 2024.

‘Need a clear road map for sustainability,' says Tom Goddard, President of WOO

In OOH News By M4G Bureau - July 27, 2024

Tom Goddard in his session, ‘A new future for OOH: Driving cross-border Investments & Sustainability’ on Day 1 of OAC 2024 threw light on the opportunities and challenges for the Indian OOH industry to race ahead on the global OOH growth track.

Unboxing OOH: Data, metrics & personalization are key

In OOH News By M4G Bureau - July 26, 2024

The inaugural session of the 18th edition of Out of Home Advertising Convention (OAC) 2024 that was inaugurated in Bangalore today, had a fireside chat between Kedar Ravangave, Strategic Marketer (CPG, Ecommerce and Fintech) and Rajiv Raghunath, Managing Editor, Outdoor Asia & Media4Growth discussing the theme ‘Unboxing OOH for great brand outcomes’.

‘Don’t focus on outcomes, but on work,’ urges actor Manoj Joshi @ OAC 2024

In OOH News By M4G Bureau - July 26, 2024

Acclaimed actor and recipient of the prestigious Padma Shri Award, Manoj Joshi, added a dash of inspiration and reflection to the morning at the Out Of Home Advertising Convention (OAC) 2024, that was inaugurated today at the Hilton Garden Inn, Embassy Manyata Business Park, Bangalore.

OAC 2024 kicks off in Bangalore promising new insights & inspiration

In OOH News By M4G Bureau - July 26, 2024

The 18th edition of Indian Out of Home Advertising industry’s most sought after event, the OOH Advertising Convention (OAC), was inaugurated today at the Hilton Garden Inn, Embassy Manyata Business Park, Bangalore, promising two insightful days of power-packed sessions.

OAC 2024 to shine the light on ‘Navigating the new frontiers’ of OOH business

In OOH News By M4G Bureau - July 25, 2024

A galaxy of eminent leaders and achievers to address the knowledge sessions

IOAA’s OOH Pinnacle Awards set to debut, to laud media owners’ contribution

In OOH News By M4G Bureau - July 24, 2024

The Indian Outdoor Advertising Association’s OOH Pinnacle Awards, an initiative to recognize and applaud the role of OOH media owners in taking the medium forward, will debut on Day 1 of the OOH Advertising Convention (OAC) 2024 to be held on July 26 and 27 at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru.

Aishwarya Pratap Singh, Chief Business Officer - Yoga Bar, ITC Foods, to speak at OAC 2024

In OOH News By M4G Bureau - July 23, 2024

Aishwarya Pratap Singh, an FMCG professional with 18 years of experience across sales, marketing, consumer engagement and business building, will deliver his talk on the theme: ‘Reimagined OOH – A Bingo for Brands’ at OOH Advertising Convention 2024, which is coming up in Bengaluru on July 26-27, at the Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru.

A content-first-creative ideology as we think through The Mancunianz Way

In OOH Solutions By Sakshi Sanghavi - July 22, 2024

Ashonal Pereira, Founder and CEO of Mancunianz highlighted his journey as a startup in the OOH & creative advertising industry, in a conversation with Media4Growth

MOMS Outdoor CEO Jayesh Yagnik joins OAC panel on multi-stakeholder initiatives to step up OOH share of ad spends

In OOH News By M4G Bureau - July 22, 2024

Jayesh will participate in a panel discussion on the theme ‘How to get brands to show more love for OOH?’