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2nd Gujarat Talks OOH Conference inaugurated, knowledge sessions underway
2nd Gujarat Talks OOH Conference inaugurated, knowledge sessions underway

In OOH News By M4G Bureau - April 23, 2024

Key figures from industry initiate the event, paving the way for discussions on the state's outdoor advertising progress.

Udgam Consultancy CEO Manan Choksi, to share his perspectives on getting best outcomes from OOH advertising
Udgam Consultancy CEO Manan Choksi, to share his perspectives on getting best outcomes from OOH advertising

In OOH News By Sakshi Sanghavi - April 22, 2024

Manan will join a panel discussion on ‘What will it take for OOH to deliver great campaign outcomes?’, chaired by Abhijit Sengupta, CEO, OAP Mediatech

Goafest and ABBY Awards 2024 location changed, to be conducted in Mumbai from May 29 to 31.
Goafest and ABBY Awards 2024 location changed, to be conducted in Mumbai from May 29 to 31.

In OOH News By Sakshi Sanghavi - April 19, 2024

The collective decision was taken by Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) bearing the Lok Sabha elections in mind.

‘Moderate the cost of tendered ad contracts for viability of OOH media ops in Delhi’
‘Moderate the cost of tendered ad contracts for viability of OOH media ops in Delhi’

In Viewpoints By M4G Bureau - April 18, 2024

Amit Kapoor, CEO, US Advertising says the prevailing high rates at which ad contracts are awarded by the municipal body in Delhi is hurting the media owning business.

Kaushik Shah, Chairman and Founder, Kaushik Outdoors to address Gujarat Talks OOH on April 23 in Ahmedabad
Kaushik Shah, Chairman and Founder, Kaushik Outdoors to address Gujarat Talks OOH on April 23 in Ahmedabad

In OOH News By Sakshi Sanghavi - April 18, 2024

Kaushik comes with over 24 experience in the outdoor advertising industry in Gujarat

Dinesh Panjabi, Regional Director - West, Rapport Advertising to join Gujarat Talks OOH panel on planning & buying
Dinesh Panjabi, Regional Director - West, Rapport Advertising to join Gujarat Talks OOH panel on planning & buying

In OOH News By Sakshi Sanghavi - April 18, 2024

The conference will take place in Ahmedabad at Courtyard by Marriott (Satellite Road)

Lamar Advertising and Boys & Girls Clubs of America in year-long DOOH partnership
Lamar Advertising and Boys & Girls Clubs of America in year-long DOOH partnership

In OOH News By Rajiv Raghunath - April 17, 2024

As with Make-A-Wish in 2023, Lamar will donate digital billboard space throughout the year to drive awareness of national and local programs and support recruiting and fundraising efforts

‘It’s business as usual in Delhi OOH market’
‘It’s business as usual in Delhi OOH market’

In Viewpoints By M4G Bureau - April 16, 2024

Pawan Bansal, COO, Jagran Engage says that healthy participation of regional and local brands might have given the impression that share of national brand advertising in this market has come down

‘Gujarat is a very important market’
‘Gujarat is a very important market’

In Viewpoints By M4G Bureau - April 15, 2024

“The rich heritage, cultural vibrancy, and high affluence amongst the consumers make the state very attractive for OOH advertising," remarks Vinkoo Chakraborty, President of Rapport Chrome as she offers her insights on the Gujarat OOH market.

Nashik OOH industry body sets exemplary standard for self-regulation
Nashik OOH industry body sets exemplary standard for self-regulation

In OOH News By Sakshi Sanghavi - April 12, 2024

The Nashik Outdoor Advertising Welfare Association fought as one to coerce the city’s municipal body to end serious deviations in the outdoor advertising contract awarded to a single operator, and is now on the war-path to ensure the parties responsible for the malpractices are brought to book

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