The aim is to set a new benchmark for transparency so advertisers can understand the value behind every impression
The campaign is executed by MOMS Outdoor
The campaign looks like a high-fashion advertisement at first, but instead of clothes, it shows animals trapped in plastic.
Originally developed by Ad Net Zero, the GMSF provides a consistent methodology for calculating greenhouse gas emissions across all major media types and it will now...
The campaign is executed by Laqshya Media Group
Mike Cooper, CEO of DOmedia, offers his perspective on how technology is rewriting the rules of out-of-home advertising.
The campaign is executed by The Brand Sigma
The campaign is executed by SVA Media & Consultancy
The campaign effectively ties the brand's core message, privacy and connection.
Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners better visibility into demand and stronger budget commitments—especially during...