‘It’s business as usual in Delhi OOH market’

In Viewpoints By M4G Bureau - April 16, 2024

Pawan Bansal, COO, Jagran Engage says that healthy participation of regional and local brands might have given the impression that share of national brand advertising in this market has come down

‘Gujarat is a very important market’

In Viewpoints By M4G Bureau - April 15, 2024

“The rich heritage, cultural vibrancy, and high affluence amongst the consumers make the state very attractive for OOH advertising," remarks Vinkoo Chakraborty, President of Rapport Chrome as she offers her insights on the Gujarat OOH market.

Nashik OOH industry body sets exemplary standard for self-regulation

In OOH News By Sakshi Sanghavi - April 12, 2024

The Nashik Outdoor Advertising Welfare Association fought as one to coerce the city’s municipal body to end serious deviations in the outdoor advertising contract awarded to a single operator, and is now on the war-path to ensure the parties responsible for the malpractices are brought to book

Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market

In OOH Solutions By Rajiv Raghunath - April 12, 2024

The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH buying on a CPM basis.

Renowned green OOH media firm Zest Outdoor takes up Title Sponsorship of OAC 2024

In OOH News By M4G Bureau - April 10, 2024

"We are proud to sponsor OAC because it stands as a beacon in the out-of-home industry, fostering growth and innovation,” says Rajneesh Bahl, CEO of Zest Outdoor

Apurva Sircar, Senior VP and Head - Marketing, Bandhan Bank joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - April 10, 2024

Creativity is paramount to OOH advertising, propelling brands to captivate audiences through innovation, says Apurva

Chitra OOH takes up ‘Powered By’ sponsorship of Gujarat Talks OOH conference coming up in Ahmedabad on Apr 23

In OOH News By M4G Bureau - April 08, 2024

Gujarat Talks OOH conference will draw the attention of brands and buyers operating at the national level to the out of home (OOH) advertising opportunities at the state level, and help build a collaborative approach among the media owners operating within the state or region

Step into the spotlight: Advertising Club of Madras issues glittering call for entries for the 42nd MADDYs 2024 Advertising Awards

In OOH News By Sakshi Sanghavi - April 02, 2024

The awards feature a record breaking 146 categories

Daawat rolls out multi-city campaign with the ‘Chunoge toh farq dikhega’ proposition

In Campaigns By Sakshi Sanghavi - April 01, 2024

Khushi Advertising executed the innovative campaign

OAA 2024 contest opens today, EY once again Tabulation Partner

In OOH News By Rajiv Raghunath - April 01, 2024

OAA 2024 has 7 award categories, 27 sub-categories