'We resolve to"¦' OOH industry's Agenda - 2014

In OOH News By VJ Media Bureau - January 13, 2014

As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions for the year2014….Read on…

Baggit goes bold on OOH

In OOH News By Bhawana Anand - January 13, 2014

The campaign kicked off in association with Laqshya Solutions communicates about their brand proposition and new range of collection.

Quikr builds a brand narrative on OOH

In Campaigns By Bhawana Anand - January 04, 2014

Quikr, the online classified portal that has made a significant presence in the e-commerce space, has now optimized the OOH medium to further create a splash. The high-decibel campaign was noticeable on close to 250 Locations, with 300+ media units. The OOH duties of the campaign were handled by Havas Media.

New software solution to manage outdoor media

In OOH News By VJ Media Bureau - December 28, 2013

The software called software launched by U S Technosoft takes care of services such as Media Buying, Planning, Landlord Management, Purchase Orders, Accounts, Reports and Alerts among others.

Woodland's high tech tale on OOH

In OOH News By VJ Media Bureau - December 24, 2013

The brand utilizes the 137ft (w) X32 ft (h) site to make noise about their new ResQ product range.

'Cost per reach analysis key for OOH spends'

In Viewpoints By M4G Bureau - December 10, 2013

Sujay Kutty - Executive Vice President & Business Head, Zee Bangla, tells Outdoor Asia what can drive the brand's OOH spends in West Bengal, while sharing his OOH experience in the state.

'Ease of execution key to driving spends'

In Viewpoints By M4G Bureau - December 09, 2013

Abhishek Bhattacharya, Head, Marketing - East, Ambuja Cements Limited, talks about the challenges and potential of the OOH medium in West Bengal.

Good Knight goes on a rural drive

In OOH News By VJ Media Bureau - December 06, 2013

Godrej has gone on a major promotional drive for its brand Good Knight's low smoke coil in the rural markets of Maharashtra.

'Research and technology will take the medium ahead'

In Viewpoints By M4G Bureau - December 03, 2013

In a chat with Outdoor Asia, Arpita Menon, Executive VP and Head Media Planning & Buying - Star TV, shares the brand's approach to Out of Home advertising and the challenges therein. Read on…

PMR appoints Anil Goyal as VP-Outdoors

In OOH News By VJ Media Bureau - November 27, 2013

Anil has been brought in to expand business footprint and utilize PMR client and vendor relationships to the fullest.