'OOH + Social media is the way to go'

In Viewpoints By M4G Bureau - September 04, 2013

Monster Media is an interactive technology pioneer and designer of award-winning digital out-of-home (advertising solutions. Recently the company announced that it has acquired the assets of LocaModa, Inc., provider of leading social media and mobile platform available in the DOOH space. In a chat with Outdoor Asia, Liam Boyle, MD, Monster Media, talks about the acquisition and more…

DDB MudraMax to be Chief Consultants in Ludhiana

In OOH News By VJ Media Bureau - September 03, 2013

The scope of work as Chief Consultants for Outdoor Solutions involves a thorough study of the existing outdoor advertisement policy and preparation of concept plan.

'Need more cost effective infrastructure solutions'

In Viewpoints By M4G Bureau - August 14, 2013

SPS Group, is a leading name in the iron and steel sector, they have been a constant spender on OOH in order to engage their target consumers. Outdoor Asia chats up with Kunal Gurnani, GM- Media & Communications - SPS Group, to know more about what drives their spends on OOH.

'Very little evaluation matrix'

In Viewpoints By M4G Bureau - July 19, 2013

Sanjay Tripathy, Executive Vice President and Head -- Marketing, Product, and Direct Channels, HDFC Life, feels there is no proper system for monitoring and measurement in OOH.

Solutions Advertising bags sole rights for BQS

In OOH News By VJ Media Bureau - July 16, 2013

The tender awarded by Thane Municipal Transport (TMT), includes a total of 470 Bus-Q-Shelters for a duration of 12 years.

Godrej LOCKSS gives wheels to innovation

In OOH News By VJ Media Bureau - July 04, 2013

Godrej Locking Solutions and Systems created an experience zone in form of a van known as 'Innovation on Wheels - where technology meets design' to give their customers an enriching experience.

Volvo Auto India & the OOH medium

In Viewpoints By M4G Bureau - July 01, 2013

On the eve of the launch of V 40 Cross Country in Bangalore by Volvo, the Scandinavian luxury car brand, we chatted with Sudeep Narayan, Marketing & PR Director, Volvo Auto India on how the auto major is effectively utilizing the outdoor medium in the country.

The 'Why' and 'How' behind Mushrooming specialist agencies

In OOH News By Reena Mehta - June 21, 2013

Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in an analytical mood to reason out this trend and suggest the way forward.

Outreach wins BQS & park beautification rights from GMC

In OOH News By VJ Media Bureau - June 12, 2013

As part of the tender, Outreach Advertising will develop12 BQS and a one part of the land measuring over 30,000 sq. ft of a prime location in Guwahati city.

GM India on the OOH innovation lane

In Viewpoints By M4G Bureau - May 27, 2013

At launch of the Chevrolet Enjoy, the new multi-utility vehicle, Outdoor Asia caught up with Gagandeep Singh, Regional Sales Manager - South India at GM India to learn more about the auto major's equation with the OOH media.