Avenir Brand unveils'HE' in the outdoor

In Campaigns By VJ Media Bureau - June 30, 2014

The OOH firms used a variety of OOH media to target male consumers

Posterscope India showcases Philips''Aqua Touch' in 7 cities

In Campaigns By Bhawana Anand - June 27, 2014

The OOH firm used mainly large formats for the 30-day campaign

Peter Livesey to talk about UK Adscreen Networks at OAC 2014

In OOH News By VJ Media Bureau - June 25, 2014

In his company, Livesey focuses on or promoting their product range around the world either directly or through distribution and partnership agreements

Vodafone Mobile Buses to join the Warkaris' padayatra

In OOH News By VJ Media Bureau - June 24, 2014

Four Vodafone Mobile Buses, equipped with free calling facility, mobile charging points and recharge vouchers at market price and M-Pesa money transfer service, will travel along with Warkaris from Pune to Pandharpur

Kerala OOH: Brimming with growth opportunities

In OOH News By Rajiv Raghunath - June 23, 2014

Industry leaders believe that innovative media and improved monitoring systems will accelerate OOH business growth in the state

Bright Outdoor showcases 3 big releases in Mumbai

In Campaigns By VJ Media Bureau - June 19, 2014

The OOH firm has executed the OOH campaign for'Humshakals','18-11: A code of Secrecy', and'Guardians Who Loved Us'

Coming to terms with'The Ugly Truth of DOOH -- Interactivity and Engagement'

In OOH News By VJ Media Bureau - June 17, 2014

Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific, will talk on this subject at the upcoming 10th OAC

Vodafone goes magical in Patna

In Campaigns By Bhawana Anand - June 17, 2014

LOMS has executed the bqs innovation using LED and moving effect

Kerala OOH: Gearing up for the next growth wave

In OOH News By Rajiv Raghunath - June 16, 2014

The Kerala OOH industry is assiduously etching a new growth story that revolves around self-regulation, good governance, social responsibility, and above all, client-centricity. The OOH industry enjoys high visibility in the God's Own Country by virtue of the expansive spread of outdoor media assets, hoardings in particular, across all cities and towns in the state. Rajiv Raghunath caught up with senior office bearers of Kerala Advertising Industries Association (KAIA) to get a sense of the local industry's business dynamics.

HMSI crafts sand sculpture in Puri to spread awareness of road safety

In OOH News By Bhawana Anand - June 16, 2014

The company engaged famous sand artist Sudarsan Pattnaik to create a sand sculpture at the Puri Beach to mark the inauguration of Honda's Traffic Parks in in Bhubaneswar and Cuttack