Results For "US"
3370 News Found
IOAA invites Tony Jarvis to India for discussions with OOH industry leaders
In OOH News By Rajiv Raghunath - January 08, 2015
Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, will hold discussions with heads and representatives of OOH media owning firms, OOH specialist agencies and advertisers in New Delhi, Mumbai, Kolkata and Lucknow during January 10-16 to make an assessment of the ground realities to be considered for developing an OOH audience measurement system for the industry
Fastrack goes bold with'Sorry for what?' campaign
In Campaigns By Jubilee Cardozo - January 08, 2015
After creating a furor in the market with its bold outdoor campaigns like \'Just Be\', \'Dump Them','Move On\', \'Livein\', \'Keep Trippin\', \'Closet\' and \'Mature is In\', Fastrack has launched yet another captivating OOH campaign - 'sorry for what'.
Urzza makes an energetic presence on Kolkata's OOH landscape
In Campaigns By Nabamita Chatterjee - January 07, 2015
Enkon executed the campaign, covering key locations like Salt Lake Karunamayee, Chingrihata, Shyambazar, Aliopre, Sector V Technopolis, Hazra, Golpark, Esplanade, South City, Ultadanga, Park Circus
NDMC invites bids for installing digital screen at Rajiv Chowk
In OOH News By Bhawana Anand - January 06, 2015
The digital screen will be used to display social messages, city information, news updates, entertainment content
Times OOH brands Yamuna Expressway for Infinity Group
In Campaigns By Bhawana Anand - January 06, 2015
To promote its new heritage project'Krishna Bhumi', Infiniti Group used the Yamuna Expressway for the 180 days campaign, where the high penetration displays garnered the attention maximum audiences.
Monte Carlo dominates market though outdoor
In Campaigns By Bhawana Anand - January 06, 2015
With an aim to create high-decibel campaign, impactful sites on arterial routes, inside corporate houses and airports/aircrafts were utilized. Adding to this, the brand's campaign also made its presence at IT hubs across the region to reach out to the youth from SEC A & B cities.
Don't wait, just fly!
In Digital OOH By Bhawana Anand - January 05, 2015
Kulula, a low-cost carrier promoted online checking via a unique outdoor activity at the premises of Cape Town International Airport.
Hike takes the OOH route to promote'freedom of expression'
In Campaigns By Nabamita Chatterjee - December 31, 2014
The brand rolled out one of the largest mass-customised outdoor campaigns in terms of geographical location and through context aware messaging. More than 20 copywriters and 500 men spent hours on the creative, to make it live around 300 sites across 30 cities of India.
Creating a sublime effect
In Campaigns By Chanda Kumar - December 31, 2014
Sublime House of Tea recently held a tea-tasting activity at the UB City, Bangalore, where the event successfully created curiosity among passers-by and enticed them to find out more about the brand and its product range.
Govt bodies should promote advertising on public conveniences: G S Rawat
In OOH News By Rajiv Raghunath - December 29, 2014
A well-directed advertising policy that focuses upon developing media around public utilities will greatly augment a city's public infrastructure, says G S Rawat, founder of Supreme Advertising