Captain cool Dhoni goes all out for Snickers

In Campaigns By M4G Bureau - March 19, 2018

The OOH campaign is an extension of the brand’s humourous TVC that depicts cricket dressing room conversation in line with the brand proposition ‘You Are Not You When You’re Hungry’

Flex may not be immediately impacted by Maharashtra Govt ban on plastics

In OOH News By M4G Bureau - March 16, 2018

Empowered Committee has been tasked to examine whether the ban should also apply on the manufacture and use of flex boards, banners, flags & other items

Maharashtra Cabinet approves ban on flex boards, banners

In OOH News By M4G Bureau - March 16, 2018

The government ban on the use of flex boards, banners, flags and other plastic materials will be enforced by the local urban bodies and the Maharashtra Pollution Control Board

Happy mcgarrybowen crafts new brand identity for Dream11

In OOH News By M4G Bureau - March 16, 2018

Dream11 wanted to change its visual identity to make it ready for its next growth phase - from 2 crore current user base to 10 crore by 2020

GM lights up OOH with high-end offering

In Campaigns By M4G Bureau - March 16, 2018

The month-long campaign was rolled out in Chennai by DBL Media, using a variety of OOH formats that includes BQS, FOB, mall media, etc

Australia’s Vinyl Council identifies novel PVC ad banner recycling options

In OOH News By M4G Bureau - March 15, 2018

An ambitious research project spearheaded by the Vinyl Council of Australia has identified novel recycling applications in a bid to make use of the 1.2 million m² of PVC advertising banners sent to Australian landfills every year.

DMRC Pink Line will be a go-to destination for youth-focused brands

In OOH News By M4G Bureau - March 15, 2018

With the opening of this section, the South Campus of Delhi University is connected by Metro to the university’s North Campus; Durgabai Deshmukh South Campus station will be a major transport hub for students attending colleges in the South Campus

DMRC invites bids for media rights on Yellow Line

In OOH News By M4G Bureau - March 14, 2018

The exclusive rights inside Metro stations will be awarded for a period of 9 years on ‘as is where is basis’; The tender document may be submitted until April 12, 2018

‘Transport advertising steers Russian OOH growth’

In Viewpoints By Rajiv Raghunath - March 12, 2018

Alexander Epin, Head & Co-Owner of TMG (Transit Media Group), Russia’s largest transit media operator, talks about the company’s outlook on transit media advertising

SC restores Guju Ads’ rights on Juhu hoardings

In OOH News By Bhawana Anand - March 12, 2018

Bhavesh Bhinde, Director, Guju Ads explains the process that was followed in the grant of contract for the hoardings, reckons that opposition to erection of the sites stemmed from business rivalry in the OOH space