Campaigns
Captain cool Dhoni goes all out for Snickers
The OOH campaign is an extension of the brand’s humourous TVC that depicts cricket dressing room conversation in line with the brand proposition ‘You Are Not You When You’re Hungry’
Popular chocolate brand Snickers, belonging to Mars Wrigley Confectionery, took the OOH streets to promote its ‘You Are Not You When You’re Hungry’ proposition with cricketing icon M S Dhoni being the face of the campaign. The OOH campaign is an extension of the humourous TVC that depicts cricket dressing room conversation.
The OOH campaign creative states explicitly, ‘Captain cool loses his cool when he’s hungry’.
The campaign has been rolled out in major markets like Delhi NCR, Bengaluru, among others.
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Brand Insights‘OOH is not for explaining, it’s for brand hammering’
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CampaignsGodrej Properties brings architectural elegance to OOH with 3D ‘Majesty’ billboard
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Markets in FocusGlobal DOOH market set to hit $57 billion by 2033
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Campaigns
Burger King UK celebrates marathon finishers with ‘Whopper of a Finish’ OOH campaign