Campaigns
Captain cool Dhoni goes all out for Snickers
The OOH campaign is an extension of the brand’s humourous TVC that depicts cricket dressing room conversation in line with the brand proposition ‘You Are Not You When You’re Hungry’
Popular chocolate brand Snickers, belonging to Mars Wrigley Confectionery, took the OOH streets to promote its ‘You Are Not You When You’re Hungry’ proposition with cricketing icon M S Dhoni being the face of the campaign. The OOH campaign is an extension of the humourous TVC that depicts cricket dressing room conversation.
The OOH campaign creative states explicitly, ‘Captain cool loses his cool when he’s hungry’.
The campaign has been rolled out in major markets like Delhi NCR, Bengaluru, among others.
-
Company News
billups reports massive revenue growth and continued global expansion
-
Innovative Use
Xiaomi India’s gold bar prank for Redmi Note 14 Pro 5G champagne gold launch
-
OAC
DGTOOHL to showcase data-driven OOH advertising technology at OAC Expo 2025
-
OAC
Junaid Shaikh of RoshanSpace Brandcom joins OAC panel to discuss a critical OOH topic