Popular chocolate brand Snickers, belonging to Mars Wrigley Confectionery, took the OOH streets to promote its ‘You Are Not You When You’re Hungry’ proposition with cricketing icon M S Dhoni being the face of the campaign. The OOH campaign is an extension of the humourous TVC that depicts cricket dressing room conversation.

The OOH campaign creative states explicitly, ‘Captain cool loses his cool when he’s hungry’.

The campaign has been rolled out in major markets like Delhi NCR, Bengaluru, among others.