Australia’s OOH industry nets 8.7% revenue growth in Q1 FY18

In OOH News By M4G Bureau - April 12, 2018

Digital revenue is sitting at 49.7% of total net media revenue year-to-date, an increase over the recorded 44.4% for the same period last year

Lucknow media owners want business back on track

In OOH News By Bhawana Anand - April 12, 2018

Earlier, the Nagar Nigam was swooping down on the media firms that did not pay up the advertisement tax in part or full, but after the GST subsumed the advertisement tax, the local urban body seemingly did not have a strong incentive to promote outdoor media in the city

Tata Tele Business Services projects smart solutions

In Campaigns By M4G Bureau - April 11, 2018

The brand, in association with Active Media Innovations, converted select static billboards in Mumbai into smart boards through live projection

Publicis Media confirms Ecosys OOH acquisition

In OOH News By Bhawana Anand - April 11, 2018

The deal will enable Publicis Media to catapult in the lucrative out of home business segment in India

National Geographic premieres ‘One Strange Rock’

In Campaigns By Bhawana Anand - April 10, 2018

MOMS Outdoor Media Solutions agency which handled and executed the campaign was briefed to design the communication using innovations that attract the undivided attention of the target audience

Netflix making a strong bid for LA-based Regency Outdoor

In OOH News By M4G Bureau - April 09, 2018

Netflix’s potential purchase would secure advertising spots along the famous Sunset Strip, Los Angeles Airport and on all major LA freeways.

Atin OOH crafts unique green format at Pune airport

In OOH News By Bhawana Anand - April 09, 2018

The company has created a breathing wall with plants planted on it that also houses an 8ft x 4ft display area; green materials will be used for advertising displays

‘Emotions’ mark Mumbai Indians OOH battle-cry

In Gallery By M4G Bureau - April 06, 2018

The campaign urges the Mumbai Indians fans to download the emojis from the MI app – that highlight different emotions like happiness, anger, passion, aggression and etc. with a catchy text ‘Game on Emotions On’ pasted on large size formats

Central says “Namaskar” to Guwahati

In Campaigns By M4G Bureau - April 06, 2018

Reminder Outdoor Advertising has decked up the outdoor the beginning of April with teasers and revealers using extensive OOH formats like billboards, pole kiosk and traffic poles with the launch of Central shopping Mall in Guwahati

Rapport Outdoor wins Silver for ‘Best Use of Outdoor’ at Goafest 2018

In OOH News By M4G Bureau - April 06, 2018

The agency has won the award for the #GoSafeOutside campaign for Hamam brand; there were no Gold or Bronze metals awarded in this category